Martech - Smart Insights https://www.smartinsights.com/tag/martech/ Digital Marketing > The Marketing Strategy Blog Mon, 01 Sep 2025 15:05:38 +0000 en-US hourly 1 The best free marketing tools that every hands-on marketer should use [25 recommended tools] https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/ https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/#comments Fri, 29 Aug 2025 09:00:00 +0000 http://www.smartinsights.com/?p=19275 Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them - across 8 marketing analysis activities I've found that when running training courses, the tools I recommend to help marketers are always …..

The post The best free marketing tools that every hands-on marketer should use [25 recommended tools] appeared first on Smart Insights.

]]> https://www.smartinsights.com/marketplace-analysis/customer-analysis/8-free-online-marketing-tools-that-every-hands-on-marketer-should-use/feed/ 81 Top 10 Digital Marketing Planning FAQs https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-planning-faqs/ Wed, 20 Aug 2025 08:30:45 +0000 https://www.smartinsights.com/?p=169931 Our quick Q&A guide answering the top 10+ questions on digital marketing we are asked Since we launched Smart Insights, we have specialized in helping marketers answer the common questions around digital marketing, particularly related to digital marketing strategy and …..

The post Top 10 Digital Marketing Planning FAQs appeared first on Smart Insights.

]]> Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 https://www.smartinsights.com/digital-marketing-strategy/marketing-for-tech-companies/ Mon, 18 Dec 2023 16:11:16 +0000 https://www.smartinsights.com/?p=160401 Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing …..

The post Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 appeared first on Smart Insights.

]]> Technology product marketing lifecycle strategies for your IT/High tech business https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/ https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/#respond Tue, 12 Dec 2023 14:55:51 +0000 https://www.smartinsights.com/?p=111893 Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..

The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.

]]> https://www.smartinsights.com/digital-marketing-strategy/the-internet-of-things-iot-is-here/feed/ 0 Tech marketing strategy and planning for IT and high tech leaders https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/ https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/#respond Fri, 16 Apr 2021 14:30:00 +0000 http://www.smartinsights.com/?p=86495 Today, tech marketers and managers advocate for IT and high tech both internally in their businesses and externally to their target markets. We've got the marketing tools and training you need. Looking to strengthen your technology company's marketing strategy? As …..

The post Tech marketing strategy and planning for IT and high tech leaders appeared first on Smart Insights.

]]> https://www.smartinsights.com/social-media-marketing/social-media-mobile-technology-impact-travel/feed/ 0 This is why your MarTech Stack needs to be smarter https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/ https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/#respond Thu, 16 Jan 2020 09:00:00 +0000 https://www.smartinsights.com/?p=148483 There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is …..

The post This is why your MarTech Stack needs to be smarter appeared first on Smart Insights.

]]> https://www.smartinsights.com/managing-digital-marketing/managing-marketing-technology/this-is-why-your-martech-stack-needs-to-be-smarter/feed/ 0