https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/case-investment-in-digital-marketing/ Digital Marketing > The Marketing Strategy Blog Sat, 13 Feb 2016 15:49:56 +0000 hourly 1 https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/case-investment-in-digital-marketing/#comment-49135 Sat, 13 Feb 2016 15:49:56 +0000 http://www.smartinsights.com/?p=14915#comment-49135 For marketers servicing small business owners, it’s challenging to convince proprietors to spend on marketing period, let alone digital marketing. We certainly need to be creative and emphasizing ROI is critical to our clients.

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