Comments on: Making the Business Case Your Best Friend https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/making-the-business-case-your-best-friend/ Digital Marketing > The Marketing Strategy Blog Thu, 19 Nov 2015 08:06:19 +0000 hourly 1 By: joey https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/making-the-business-case-your-best-friend/#comment-8486 Thu, 17 Jan 2013 07:48:00 +0000 http://www.smartinsights.com/?p=19651#comment-8486 it’s a solid case of delivering incremental benefit to the business.
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]]> By: Gareth https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/making-the-business-case-your-best-friend/#comment-8397 Fri, 11 Jan 2013 16:33:00 +0000 http://www.smartinsights.com/?p=19651#comment-8397 Hi Paul,

Nice article and one that is both timely and relevant at my business.

At my workplace (e-commerce business), our boss wanted to ensure our operations and fulfilment was watertight to ensure we deliver what we promise. After several years we believe, and our customer feedback tells us, that we do this and this has been with little to no marketing activity.

Now my boss is eager to get marketing himself and for me who does more of the marketing, it makes it a damn sight easier when presenting him with a case! He knows and feels more comfortable that we can now market ourselves because we’ve earned the right to and can back it up.

I totally agree with you in that overpromising is completely wrong, it should be – underpromise and overdeliver!

Thanks for the useful tips too – I will take these on board
for future reference!

Gareth

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