Agency selection - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/agency-selection/ Digital Marketing > The Marketing Strategy Blog Thu, 09 Nov 2017 12:01:21 +0000 en-US hourly 1 How to vet agency partners to find the best fit https://www.smartinsights.com/managing-digital-marketing/agency-selection/vet-agency-partners-find-best-fir/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/vet-agency-partners-find-best-fir/#respond Fri, 10 Nov 2017 11:00:14 +0000 https://www.smartinsights.com/?p=101463 To find an agency that understands you inside and out, look past cost and reputation - look for value Few decisions are as important in your business as finding the right agency to partner with. Choose wisely, and a partner …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/vet-agency-partners-find-best-fir/feed/ 0 A guide to picking a conversion optimisation agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/a-guide-to-picking-a-conversion-optimisation-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/a-guide-to-picking-a-conversion-optimisation-agency/#respond Wed, 07 Oct 2015 07:20:00 +0000 http://www.smartinsights.com/?p=57873 Choosing a conversion optimisation agency is a major businesses decision, here's how to choose the right partner It’s great that you’ve made the decision to start a Conversion Optimisation programme but the hard part is deciding which agency deserves your …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/a-guide-to-picking-a-conversion-optimisation-agency/feed/ 0 How to manage a pitch https://www.smartinsights.com/managing-digital-marketing/agency-selection/c-add-link-first-post-template-mark-kelly-second-blog-post-manage-pitch/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/c-add-link-first-post-template-mark-kelly-second-blog-post-manage-pitch/#comments Tue, 26 Nov 2013 10:00:00 +0000 http://www.smartinsights.com/?p=31248 10 essential requirements when selecting a new marketing agency Selecting an agency from a short list - using the scorecard and transparent process In the first post in this series I outlined 8 options to shortlist alternative marketing agencies as part …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/c-add-link-first-post-template-mark-kelly-second-blog-post-manage-pitch/feed/ 3 How to select a marketing agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/select-marketing-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/select-marketing-agency/#comments Wed, 13 Nov 2013 08:00:00 +0000 http://www.smartinsights.com/?p=31217 8 techniques to choose the right marketing agencies to pitch to you This article supports the Smart Insights agency selection template. The template helps businesses with the next step in the process, which is using a scorecard to help you choose the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/select-marketing-agency/feed/ 4 How can agency Account Managers build better client relationships https://www.smartinsights.com/managing-digital-marketing/agency-selection/account-managers/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/account-managers/#respond Wed, 06 Mar 2013 16:00:00 +0000 http://www.smartinsights.com/?p=21671 Innovation doesn’t happen when you’re taking orders from a client. It happens when your agency and your client work together to build something groundbreaking and different. And that’s where every agency sets out to be: on the cutting edge of …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/account-managers/feed/ 0 How to get the most out of your digital marketing agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/most-out-of-igital-marketing-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/most-out-of-igital-marketing-agency/#respond Wed, 27 Feb 2013 08:00:55 +0000 http://www.smartinsights.com/?p=20859 6 tips for a successful agency partnership Over the last 7 years, I've had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/most-out-of-igital-marketing-agency/feed/ 0 Choosing a new marketing agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/choosing-a-new-marketing-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/choosing-a-new-marketing-agency/#comments Wed, 19 Sep 2012 08:00:53 +0000 http://www.smartinsights.com/?p=17280 Part 3 of "Life's a Pitch" In previous posts in this series I wrote about my experiences of managing the agency to client pitch process and writing a creative brief. In the final part of the series I look at …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/choosing-a-new-marketing-agency/feed/ 3 New listing of top UK digital marketing agencies https://www.smartinsights.com/managing-digital-marketing/agency-selection/new-listing-of-top-uk-digital-marketing-agencies/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/new-listing-of-top-uk-digital-marketing-agencies/#respond Mon, 16 Jul 2012 06:45:58 +0000 http://www.smartinsights.com/?p=15702 New Media Age Top 100 UK interactive agencies Value: [rating=3] Recommended link: New Media Age - Top 100 Interactive Agencies 2012 (Digital Magazine Download) In this alert, relevant to larger UK companies who commission larger agencies, we’re flagging up the …..

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]]> https://www.smartinsights.com/managing-digital-marketing/agency-selection/new-listing-of-top-uk-digital-marketing-agencies/feed/ 0 SEO Agency Research 2012 https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-agency-research-2012/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-agency-research-2012/#respond Tue, 31 Jan 2012 12:00:09 +0000 http://www.smartinsights.com/?p=9318 If you're thinking of hiring an SEO or are an SEO - this is a must browse Earlier in January, you may have seen a useful piece of research completed by SEOmoz that looked into the costs and service structure …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/seo-agency-research-2012/feed/ 0 Briefing a new marketing agency https://www.smartinsights.com/managing-digital-marketing/agency-selection/briefing-a-new-marketing-agency/ https://www.smartinsights.com/managing-digital-marketing/agency-selection/briefing-a-new-marketing-agency/#comments Thu, 19 Jan 2012 17:29:15 +0000 http://www.smartinsights.com/?p=9862 Life’s A Pitch (Part 2 of 3): Writing a decent creative brief Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, …..

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