Paid search analytics - Smart Insights https://www.smartinsights.com/archive/paid-search-marketing-ppc/paid-search-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 25 Aug 2016 16:31:20 +0000 en-US hourly 1 An example of calculating the optimum budget for PPC https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/calculating-optimum-budget-ppc/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/calculating-optimum-budget-ppc/#respond Thu, 10 Mar 2016 12:00:00 +0000 http://www.smartinsights.com/?p=68663 Key PPC budgeting lessons for modelling AdWords investment for B2B companies At any one time, there are only a finite number of potential clients searching for your product or service that you could convert to an enquiry.  Above this point, …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/calculating-optimum-budget-ppc/feed/ 0 What is the impact of Adwords PPC advertising on brand awareness? https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/impact-adwords-ppc-brand-awareness/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/impact-adwords-ppc-brand-awareness/#respond Tue, 05 May 2015 14:45:00 +0000 http://www.smartinsights.com/?p=46460 Research study tests show brand awareness lift in 12 different sectors Simulated search experiment research from Google and IposMediaCT reminds us that search ads are not only about driving direct response for lead generation, but that they can also develop brand …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/impact-adwords-ppc-brand-awareness/feed/ 0 Google AdWords (pay-per click) data now not available in analytics https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-adwords-pay-per-click-data-now-available-analytics/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-adwords-pay-per-click-data-now-available-analytics/#comments Fri, 11 Apr 2014 06:33:47 +0000 http://www.smartinsights.com/?p=36249 AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 - 5 things you need to know Importance (to search marketers): [rating=5] Recommended link: Google AdWords advisory This is big news …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-adwords-pay-per-click-data-now-available-analytics/feed/ 5 Clickthrough rate per advert position in Adwords https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/clickthrough-rate-per-advert-position-in-adwords/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/clickthrough-rate-per-advert-position-in-adwords/#comments Tue, 19 Nov 2013 11:00:00 +0000 http://www.smartinsights.com/?p=31959 New Ad ranking research shows importance of position You will know that how high up your ad appears on the Google results pages is absolutely critical in determining how successful your advert will be.  According to AccuraCast's recent analysis of close …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/clickthrough-rate-per-advert-position-in-adwords/feed/ 14 Optimising PPC https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/optimising-ppc/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/optimising-ppc/#respond Wed, 24 Jul 2013 07:00:00 +0000 http://www.smartinsights.com/?p=28080 Five Powerful PPC Tips to Get More from your Google AdWords Campaign Optimising PPC campaigns can seem daunting, especially for beginners. But when you know how to get the best out of Google AdWords, optimisation suddenly seems a whole lot easier. It …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/optimising-ppc/feed/ 0 New features to help monitor changes in Ad Performance in Google AdWords https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/adwords-launches-new-features-to-help-monitor-changes-in-ad-performance/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/adwords-launches-new-features-to-help-monitor-changes-in-ad-performance/#comments Thu, 27 Jun 2013 09:00:00 +0000 http://www.smartinsights.com/?p=27263 The Top Movers report helps review how Ad ROI changes Value/Importance: [rating=3] Recommended link: Adwords New Top Movers report Whether you manage AdWords Hands-on, or manage others internally or at an agency,  we thought this was a useful addition to AdWords. …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/adwords-launches-new-features-to-help-monitor-changes-in-ad-performance/feed/ 2 Don’t believe the scare stories of what works and what doesn’t in Ecommerce marketing https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/#respond Wed, 22 May 2013 06:45:29 +0000 http://www.smartinsights.com/?p=23763 An example of using Google's Multichannel funnels reports to prove the value of digital media There have been quite a few recent stories detailing how big brands such as Interflora have fallen foul of Google or announcing they have ‘stopped …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/ecommerce-marketing-attribution/feed/ 0 New research on the growth of mobile advertising https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/new-research-on-the-growth-of-mobile-advertising/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/new-research-on-the-growth-of-mobile-advertising/#respond Thu, 19 May 2011 07:36:22 +0000 http://www.smartinsights.com/?p=5299 New report compares desktop to mobile advertising showing rapid growth, CTR X 2.7, 60% of CPC costs, but lower conversion Over the last few years (largely thanks to the rise of the Smartphone and texting) mobiles have become a much …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/new-research-on-the-growth-of-mobile-advertising/feed/ 0 Google Quality Score – the hidden formula https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-quality-score/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-quality-score/#comments Thu, 17 Mar 2011 16:11:05 +0000 http://www.smartinsights.com/?p=4501 Is the Google Adwords Quality Score (QS) relevant to you? If your company or agency is using any form of PPC then Quality Score is very relevant. If you are managing Adwords hands-on you will know QS well, but marketers …..

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]]> https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/google-quality-score/feed/ 2 KPIs to review and improve paid search marketing https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/kpis-paid-search-marketing/ https://www.smartinsights.com/paid-search-marketing-ppc/paid-search-analytics/kpis-paid-search-marketing/#comments Thu, 03 Mar 2011 09:58:03 +0000 http://www.smartinsights.com/?p=4295 5 basic questions to ask about your Google Adwords campaigns With so much data, systems & best practice guides now available for Pay per click marketing, it is easy to get sucked in to data analysis and in actual fact never …..

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