Competitor analysis - Smart Insights

Competitor benchmarking with the RACE Framework

Dave Chaffey — Mon, 19 Jul 2021 15:00:37 +0000

Use the RACE Framework to review and improve all aspects of your competitor benchmarking When I train or give talks to marketers on digital marketing, I see that competitor benchmarking tools are popular. Often people will reach for their pens …..

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Bank marketing: CX learnings for financial services from challenger banks

Dave Chaffey — Wed, 20 Jan 2021 16:00:55 +0000

Implement research-driven, customer-centric marketing to truly optimize your finance or bank marketing strategy and compete in a competitive digital landscape A recent study of challenger bank marketing tactics caught my attention since it highlights the digital disruption in the financial …..

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The easy way to benchmark your digital marketing performance

Expert commentator — Thu, 21 Nov 2019 14:50:00 +0000

Benchmarking allows you to see how well you are faring against your competitors, allowing you to pinpoint what you do well and where improvements need to be made. Measuring your success is more than looking at how much traffic is …..

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Market research 101 – Gaining insights from competitor analysis

Expert commentator — Mon, 21 Oct 2019 10:00:53 +0000

The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and …..

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How to use web scraping to automate competitive content analysis

Expert commentator — Wed, 18 Sep 2019 14:00:00 +0000

Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content What do you usually do when you want to purchase something or learn a …..

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Essential Competitor Analysis Tools

Expert commentator — Wed, 13 Jun 2018 11:00:00 +0000

9 Tools You Can Use to Spy on Your Competitors Businesses that focus on their target audiences, ideal buyer personas and customer pain points are ahead of the marketing game. But they’re still missing a crucial step to success. Failing …..

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How to Outperform your Rivals: 5 Vitals for Measuring Competition

Expert commentator — Tue, 03 Nov 2015 08:15:00 +0000

Survey your market and come out on top If you’ve got a product or service to sell then your marketing and advertising has to be on top form. Thankfully, being the best has only one simple requirement: be better than …..

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How to Analyse Your Competitors’ Video Marketing Strategies

Mon, 29 Sep 2014 09:42:56 +0000

Tools to uncover competitor video content approaches In the past, competitor analysis meant hours of trawling through your competitors’ social media sites and building time-consuming reports. Nowadays, SaaS based systems can do some of the hard work for you. All …..

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A new online competitive intelligence tool

Dave Chaffey — Thu, 08 Aug 2013 14:00:00 +0000

Daniel Buchuk on the launch of SimilarWeb As part of our occasional feature giving readers the low down on new tools for digital marketers to collect insight, in this post we ask Daniel Buchuk from SimilarWeb to introduce their service. SimilarWeb …..

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Taking competitive intelligence analysis to the next level

Gavin Llewellyn — Mon, 04 Feb 2013 11:31:00 +0000

A review of process and tools available for online competitor analysis Although we know it’s important to analyse how your own website is performing in terms of visitor numbers, customer demographics and conversion rate, we should remember that it's important …..

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