Artificial Intelligence - Smart Insights https://www.smartinsights.com/tag/artificial-intelligence/ Digital Marketing > The Marketing Strategy Blog Mon, 09 Dec 2019 11:19:27 +0000 en-US hourly 1 Key features putting e-commerce personalization at the top of the retail agenda https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/ https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/#respond Mon, 09 Dec 2019 11:25:00 +0000 https://www.smartinsights.com/?p=131726 Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..

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]]> https://www.smartinsights.com/ecommerce/key-features-putting-e-commerce-personalization-at-the-top-of-the-retail-agenda/feed/ 0 Marketing vs. merchandising: How to let go and grow https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/ https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/#respond Mon, 10 Jun 2019 08:00:00 +0000 https://www.smartinsights.com/?p=139050 Marketing departments are spending more online than all other channels combined to drive qualified traffic to their websites There’s a chasm between UK retailers’ use of AI for marketing and the adoption of AI by UK retailers to optimize merchandising …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/marketing-vs-merchandising-how-to-let-go-and-grow/feed/ 0 Use smart messaging apps to enrol more university students https://www.smartinsights.com/customer-relationship-management/e-contact-strategy/use-smart-messaging-apps-to-enrol-more-university-students/ https://www.smartinsights.com/customer-relationship-management/e-contact-strategy/use-smart-messaging-apps-to-enrol-more-university-students/#respond Wed, 20 Mar 2019 09:00:00 +0000 https://www.smartinsights.com/?p=134995 Recent research shows that bots can communicate better and faster than humans It seems that almost every day, pundits warn us about the dangers of implementing AI-based apps too quickly. One oft-cited Oxford University study predicted that nearly half of …..

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]]> https://www.smartinsights.com/customer-relationship-management/e-contact-strategy/use-smart-messaging-apps-to-enrol-more-university-students/feed/ 0 Role of AI in enhancing the deal management process https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/ https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/#respond Wed, 27 Feb 2019 15:00:00 +0000 https://www.smartinsights.com/?p=133802 Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..

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]]> https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/feed/ 0 How Artificial Intelligence is reshaping email marketing https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/ https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/#respond Thu, 21 Feb 2019 09:00:44 +0000 https://www.smartinsights.com/?p=133670 Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the …..

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]]> https://www.smartinsights.com/email-marketing/how-artificial-intelligence-is-reshaping-email-marketing/feed/ 0 Chatbot Conversations Just Got More Human https://www.smartinsights.com/user-experience/chatbot-conversations-just-got-human/ https://www.smartinsights.com/user-experience/chatbot-conversations-just-got-human/#respond Mon, 08 May 2017 14:00:00 +0000 http://www.smartinsights.com/?p=86212 How marketers can capitalise on new AI technology to deliver more effective chatbots Chatbots are no longer the robotic, clunky machines from the days of old. If you remember bots like AOL Instant Messenger’s SmarterChild, for example, you might be …..

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]]> https://www.smartinsights.com/user-experience/chatbot-conversations-just-got-human/feed/ 0 Uncover the Art of Media Spend With Artificial Intelligence and Machine Learning https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/uncover-art-media-spend-artificial-intelligence/ https://www.smartinsights.com/internet-advertising/internet-advertising-strategy/uncover-art-media-spend-artificial-intelligence/#respond Mon, 01 May 2017 08:00:00 +0000 http://www.smartinsights.com/?p=85451 How to use Artificial Intelligence to boost ROI from advertising For marketers, the tide of artificial intelligence has finally crashed ashore. It has begun making waves at industry events like WSDM: The 9th ACM International Conference on Web Search and …..

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