{"id":104085,"date":"2017-12-12T16:32:56","date_gmt":"2017-12-12T16:32:56","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=104085"},"modified":"2025-02-25T14:59:16","modified_gmt":"2025-02-25T14:59:16","slug":"digital-marketing-strategy-playbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/","title":{"rendered":"Digital marketing strategy playbook 2025"},"content":{"rendered":"<h3>How will this digital marketing strategy playbook help me and my business?<\/h3>\n<p>Creating an effective digital marketing strategy is complex because there are so many potential marketing activities across different paid, owned and earned media which can be improved. Changes to improve internal processes, team structures and skills, technology, data management, insight, and reporting are also important to successful implementation. For larger organizations, digital transformation projects are complicated further before more teams and functions need to be involved.<\/p>\n<p>This digital marketing strategy playbook will provide you and your business with a comprehensive structure to follow to create your plans. It will help you plan and prioritize digital transformation activities across different marketing communications in the customer lifecycle using the Smart Insights RACE Planning Framework. It's an efficient way of checking all of our PowerPoint, Word and Excel template and strategy example downloads to support you when creating or refining your strategy.<\/p>\n<p>At the start of the playbook we recommend key focuses for digital marketing strategy in 2025 including managing AI for marketing, measuring marketing effectiveness and Zero-Click Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this digital marketing strategy playbook help me and my business? Creating an effective digital marketing strategy is complex because there are so many potential marketing activities across different paid, owned and earned media which can be improved. Changes &hellip;..<\/p>\n","protected":false},"featured_media":129057,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-104085","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-ebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing strategy playbook 2025 | Smart Insights<\/title>\n<meta name=\"description\" content=\"Use the structure of the Smart Insights RACE Planning Framework to plan, manage, and implement digital marketing transformation initiatives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing strategy playbook 2025 | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Use the structure of the Smart Insights RACE Planning Framework to plan, manage, and implement digital marketing transformation initiatives.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T14:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/12\/digital-transformation-playbook-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/\",\"name\":\"Digital marketing strategy playbook 2025 | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/12\/digital-transformation-playbook-cover.jpg\",\"datePublished\":\"2017-12-12T16:32:56+00:00\",\"dateModified\":\"2025-02-25T14:59:16+00:00\",\"description\":\"Use the structure of the Smart Insights RACE Planning Framework to plan, manage, and implement digital marketing transformation initiatives.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/12\/digital-transformation-playbook-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/12\/digital-transformation-playbook-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-transformation-playbook-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-strategy-playbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing strategy playbook 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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