One of the main benefits of digital marketing is that it enables marketers to measure their activities more closely than ever before. Your marketing can become more data-driven and your analytics more actionable. It\u2019s important to be able to forecast and review your return on investment, and digital media supports this well.<\/p>\n
However, understanding which KPIs (Key Performance Indicators) to compare your performance against for different types of digital media and platforms can be a challenge, particularly for less experienced digital marketers. This is due to the sheer number of measures and potential data sources. There is also the challenge of benchmarking compared to others in your industry: \u2018What does good look like?<\/em>\u2019 and \u2018How do we compare?<\/em>\u2019 are common questions we hear.<\/p>\n Today, you can ask a GenAI tool like ChatGPT to compare your performance, but it\u2019s likely it will hallucinate since it can\u2019t evaluate the credibility of different research with different sample frames, sizes and publication dates in the way a digital marketing expert can.<\/span><\/p>\n This is where our Marketing KPI benchmarks reference guide<\/em> will help you. It\u2019s a single indispensable reference, giving you:<\/p>\n How will this guide help me and my business? One of the main benefits of digital marketing is that it enables marketers to measure their activities more closely than ever before. Your marketing can become more data-driven and your analytics …..<\/p>\n","protected":false},"featured_media":129337,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-107298","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-ebook"],"acf":[],"yoast_head":"\n\n