{"id":1113,"date":"2010-02-15T23:01:23","date_gmt":"2010-02-15T23:01:23","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=1113"},"modified":"2015-08-12T10:21:36","modified_gmt":"2015-08-12T09:21:36","slug":"keyphrase-market-potential-software","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/keyphrase-market-potential-software\/","title":{"rendered":"Keyphrase Analysis Tools"},"content":{"rendered":"<p>Tools to determine target keywords are well-established. But new tools - see\u00a0<strong>Market Potential \/ Market Demand Tools<\/strong> - provide a lot more analysis of market potential or customer demand for products than the established software\/systems. Many of these query the excellent Google research database available direct from Google as the Googlr Keyword Tool or Google Insights for Search.<\/p>\n<p>For ideas on using these analysis tools - see this <a href=\"http:\/\/www.smartinsights.com\/author\/james-gurd\/\">series on Keyphrase analysis<\/a> by James Gurd.<\/p>\n<h3>Most popular keyphrase analysis tools<\/h3>\n<p>The best known and longest established keyword tools are:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.smartinsights.com\/search-engine-marketing\/keyphrase-analysis\/google-keyword-planner\/\">Google Keyword Planner<\/a> - Formerly the Google Keyword Tool<\/li>\n<li><a href=\"http:\/\/www.google.com\/trends\/\">Google Trends<\/a> - good for geographic variation and time series<\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/search-engine-marketing\/keyphrase-analysis\/keyword-research-tool-ubersuggest\">UberSuggest<\/a> - Excellent tool for international evaluation<\/li>\n<li><a title=\"http:\/\/www.wordtracker.com\" href=\"http:\/\/www.wordtracker.com\/\">Word Tracker<\/a> US and UK versions available<\/li>\n<li><a title=\"http:\/\/www.keyworddiscovery.com\" href=\"http:\/\/www.keyworddiscovery.com\/\">Keyword Discovery<\/a> US and UK versions available<\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/google-analytics-change\/\">Google Analytics SEO: Queries tool<\/a> and <a href=\"http:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/seo-analytics\/find-clickthrough-rates-for-seo\/\">Google Webmaster Tools Search Queries<\/a><\/li>\n<\/ul>\n<p><a name=\"Market_Potential_.2F_Market_Demand_Tools\"><\/a><\/p>\n<h3>Market Potential \/ Market Demand Tools<\/h3>\n<p>These are the newcomers to the field and often offer more sophistication in estimating the customer demand in terms of volume and types of searches.<\/p>\n<ul>\n<li><a title=\"http:\/\/www.marketsamurai.com\" href=\"http:\/\/www.marketsamurai.com\/\">Market Samurai<\/a> Integrates data from several sources including Google, Microsoft and Yahoo! to find out potential market size. Impressive.<\/li>\n<li><a title=\"http:\/\/www.keywordexaminer.com\/features.htm\" href=\"http:\/\/www.keywordexaminer.com\/features.htm\">Keyword Examiner<\/a> Windows-only Tool using Google Keywords database. Useful in that finds true competition based on quotes, title, backlinks.<\/li>\n<li><a href=\"http:\/\/www.hitwise.com\">Hitwise<\/a> is powerful for its keyphrase analysis and competitor benchmarking tools. It's use is restricted to larger organisations, but I have found that agency\/consultant access can be arranged as I have done on several occasions.<\/li>\n<\/ul>\n<p><a name=\"Keyphrase_behaviour_visualisation\"><\/a><\/p>\n<h3>Keyphrase behaviour visualisation<\/h3>\n<ul>\n<li><a title=\"https:\/\/www.concentrateme.com\/features\/\" href=\"https:\/\/www.concentrateme.com\/features\/\">Concentrate<\/a> Good for analysis of search behaviour including long-tail keyphrases.\u00a0<a title=\"http:\/\/www.juiceanalytics.com\" href=\"http:\/\/www.juiceanalytics.com\/\">Juice Analytics<\/a> also have an excellent free tool if you log-in to Google Analytics - the\u00a0<a title=\"http:\/\/analyticsvisualizations.appspot.com\/juicekit\/AnalyticsVisualization.html\" href=\"http:\/\/analyticsvisualizations.appspot.com\/juicekit\/AnalyticsVisualization.html\">Keyword Tree for visualising search behaviour<\/a> - combinations of keyphrases.\u00a0<a title=\"http:\/\/www.juiceanalytics.com\/writing\/visualizations-with-google-analytics-api\/\" href=\"http:\/\/www.juiceanalytics.com\/writing\/visualizations-with-google-analytics-api\/\">Description of two analytics visualisations<\/a>.<\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.wordstream.com\" href=\"http:\/\/www.wordstream.com\/\">Wordstream<\/a> Another new tool for Keyphrase analysis brought to my attention by Bill Hunt. I'm not clear what it's differentiating features are?<\/li>\n<\/ul>\n<p><a name=\"Rank_tracking_tools_for_SEO\"><\/a><\/p>\n<h3>Rank tracking tools for SEO<\/h3>\n<ul>\n<li><a title=\"http:\/\/www.seorankmonitor.com\/\" href=\"http:\/\/www.seorankmonitor.com\/\">SEO Rank Monitor<\/a> Ranking Tool launched in November 2009. Combines rank tracking of your keyword groups against competitors combined with access to your Google Analytics with the Google API.\u00a0<a title=\"http:\/\/yoast.com\/rankings-that-make-sense\" href=\"http:\/\/yoast.com\/rankings-that-make-sense\">Read good review at Yoast.com<\/a><\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.blogstorm.co.uk\/5-seo-focussed-web-analytics-tools\/\" href=\"http:\/\/www.blogstorm.co.uk\/5-seo-focussed-web-analytics-tools\/\">5 SEO focused webanalytics tools<\/a> 2 of these tools listed by Blogstorm are also useful for rank tracking<\/li>\n<\/ul>\n<p><a name=\"Other_Google_Tools\"><\/a><\/p>\n<h3>Other Google Tools<\/h3>\n<p>Google has a series of other tools which show seasonality in demand. Market Samurai uses many of these:<\/p>\n<ul>\n<li><a title=\"http:\/\/www.google.com\/insights\" href=\"http:\/\/www.google.com\/insights\">Google Insights for Search<\/a> Great for regional analysis and particularly useful for \"Hot Trends\"<\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.google.com\/trends\" href=\"http:\/\/www.google.com\/trends\">Google Trends<\/a> Seasonal Trends<\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.google.com\/sktool\" href=\"http:\/\/www.google.com\/sktool\">Google Search-based Keyword Tool<\/a> Good for gap analysis against advertised keywords in Google AdWords<\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.google.com\/Adplanner\" href=\"http:\/\/www.google.com\/Adplanner\">Google Adplanner<\/a><\/li>\n<\/ul>\n<ul>\n<li><a title=\"http:\/\/www.google.co.uk\/agencytoolkit\/\" href=\"http:\/\/www.google.co.uk\/ads\/agency\/toolkit.html\">Full compilation of Google Tools for Agencies<\/a> The Agency Toolkit<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tools to determine target keywords are well-established. But new tools &#8211; see\u00a0Market Potential \/ Market Demand Tools &#8211; provide a lot more analysis of market potential or customer demand for products than the established software\/systems. Many of these query the &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[629,295],"tags":[],"class_list":["post-1113","post","type-post","status-publish","format-standard","hentry","category-keyphrase-analysis","category-seo-analytics","srace-reach","advicetype-digital-marketing-software-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keyphrase Analysis Tools | Smart Insights<\/title>\n<meta name=\"description\" content=\"Keyphrase Analysis Tools Tools to determine target keywords are well-established. 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