{"id":120704,"date":"2018-07-26T19:45:57","date_gmt":"2018-07-26T18:45:57","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=120704"},"modified":"2018-07-26T19:45:58","modified_gmt":"2018-07-26T18:45:58","slug":"b2b-marketers-ai-expectations-2018","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/b2b-marketers-ai-expectations-2018\/","title":{"rendered":"B2B marketers’ AI expectations 2018"},"content":{"rendered":"

Chart of the Day: <\/em>What do Marketers want from AI?<\/h2>\n

AI and Machine Learning is not just for the biggest of companies with a large budget - yet many SMEs still think so. There are various ways of adding AI into your business' customer lifecycle, as demonstrated in our infographic below.<\/p>\n

\"RACE-machine-learning-customer-lifecycle\"<\/a><\/p>\n

Machine learning can be applied to interact with first-time customers and those that show purchase intent, to repeat customers and re-engage lapsed customers. Yet the majority of B2B marketers asked, expect AI to help them with identifying\u00a0prospective customers and improving marketing effectiveness in driving revenue.<\/p>\n

\"B2B marketers surveyed for this latest report were twice as likely to say they\u2019re unclear as to the differences between AI, machine learning, and predictive (37%) as to say they have a strong understanding (19%) of how they differ.\"<\/p><\/blockquote>\n

Knowledge of AI is still limited, which means AI application is limited - many businesses are missing opportunities to effectively target customers and nurture them through a customer journey with the help from AI.<\/p>\n

\"B2B-Marketers-Expectations-for-AI\"<\/a><\/p>\n