{"id":124101,"date":"2018-09-12T11:15:42","date_gmt":"2018-09-12T10:15:42","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=124101"},"modified":"2019-11-29T10:23:52","modified_gmt":"2019-11-29T10:23:52","slug":"example-digital-marketing-plan-healthcare-pharma-industries","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/","title":{"rendered":"Example digital marketing plan &#8211; healthcare\/pharma industries"},"content":{"rendered":"<h3>How will this plan help me and my business?<\/h3>\n<p>Healthcare companies face several challenges when it comes to their digital marketing. They're in one\u00a0of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.<\/p>\n<p>This plan serves as both an example and a template. You can use it to see how a fictionalized healthcare company,\u00a0BronchoFlow, have outlined their digital marketing activities across a range of channels. You can tailor the template with your own company's information into a structured document to create your own detailed digital marketing plan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this plan help me and my business? Healthcare companies face several challenges when it comes to their digital marketing. They&#8217;re in one\u00a0of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting &hellip;..<\/p>\n","protected":false},"featured_media":124103,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-124101","guides","type-guides","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Example digital marketing plan - healthcare\/pharma industries | Smart Insights<\/title>\n<meta name=\"description\" content=\"Easily adapy our example marketing plan to create an effective and detailed digital marketing plan for your pharma or healthcare business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Example digital marketing plan - healthcare\/pharma industries | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Easily adapy our example marketing plan to create an effective and detailed digital marketing plan for your pharma or healthcare business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-29T10:23:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/healthcare-marketing-plan-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/\",\"name\":\"Example digital marketing plan - healthcare\/pharma industries | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/healthcare-marketing-plan-cover.jpg\",\"datePublished\":\"2018-09-12T10:15:42+00:00\",\"dateModified\":\"2019-11-29T10:23:52+00:00\",\"description\":\"Easily adapy our example marketing plan to create an effective and detailed digital marketing plan for your pharma or healthcare business.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/healthcare-marketing-plan-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/09\/healthcare-marketing-plan-cover.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/example-digital-marketing-plan-healthcare-pharma-industries\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Example digital marketing plan &#8211; 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