{"id":126716,"date":"2018-10-23T08:12:51","date_gmt":"2018-10-23T07:12:51","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=126716"},"modified":"2019-11-29T10:22:19","modified_gmt":"2019-11-29T10:22:19","slug":"financial-services-example-digital-marketing-plan","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/","title":{"rendered":"Financial services example digital marketing plan"},"content":{"rendered":"<h3>How will this example plan help me and my business?<\/h3>\n<p>Financial services is a highly-competitive sector. Without a detailed marketing plan, your company may be missing out on many effective digital communications techniques. Customers carry out detailed research before committing to loans, policies, and insurance plans, meaning your company needs to provide impartial advice through each step of their buying journey.<\/p>\n<p>This example digital marketing plan has been written to be used as both an example and a template. Read it to see how ZUKA, a hypothetical life insurance provider, summarizes their strategy before breaking down their objectives into individual tasks. You can then amend the document to include your own company's information, KPIs, objectives and strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this example plan help me and my business? Financial services is a highly-competitive sector. Without a detailed marketing plan, your company may be missing out on many effective digital communications techniques. Customers carry out detailed research before committing &hellip;..<\/p>\n","protected":false},"featured_media":126725,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-126716","guides","type-guides","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financial services example digital marketing plan | Smart Insights<\/title>\n<meta name=\"description\" content=\"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Financial services example digital marketing plan | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-29T10:22:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/\",\"name\":\"Financial services example digital marketing plan | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg\",\"datePublished\":\"2018-10-23T07:12:51+00:00\",\"dateModified\":\"2019-11-29T10:22:19+00:00\",\"description\":\"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg\",\"width\":595,\"height\":839,\"caption\":\"Financial-services-example-plan-cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Financial services example digital marketing plan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Financial services example digital marketing plan | Smart Insights","description":"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/","og_locale":"en_US","og_type":"article","og_title":"Financial services example digital marketing plan | Smart Insights","og_description":"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.","og_url":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-11-29T10:22:19+00:00","og_image":[{"width":595,"height":839,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/","url":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/","name":"Financial services example digital marketing plan | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg","datePublished":"2018-10-23T07:12:51+00:00","dateModified":"2019-11-29T10:22:19+00:00","description":"Making your mark in the field of finance can be tough. Use this example digital marketing plan as a starting point to help make your business a success.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2018\/10\/Financial-services-example-plan-cover.jpg","width":595,"height":839,"caption":"Financial-services-example-plan-cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/financial-services-example-digital-marketing-plan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Financial services example digital marketing plan"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/126716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":4,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/126716\/revisions"}],"predecessor-version":[{"id":147612,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/126716\/revisions\/147612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/126725"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=126716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}