{"id":130731,"date":"2019-01-04T15:00:21","date_gmt":"2019-01-04T15:00:21","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=130731"},"modified":"2019-01-02T11:59:29","modified_gmt":"2019-01-02T11:59:29","slug":"7-content-assets-integral-your-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/7-content-assets-integral-your-content-marketing-strategy\/","title":{"rendered":"7 content assets that are integral to your content marketing strategy"},"content":{"rendered":"

All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business<\/h2>\n

The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a tall ask, doesn\u2019t it?<\/p>\n

And it is.<\/p>\n

Even the best laid out content marketing strategy fails to find traction. So the question is \u2013 as businesses increasingly offer omnichannel experiences to their target audience, how do you ensure your content marketing strategy can be woven seamlessly into this business model and remain effective?<\/p>\n

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\n \n Content marketing strategy guide\n <\/a>\n <\/div>\n
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Download our Premium Resource \u2013 Content marketing strategy guide<\/strong><\/p>\n

This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen.<\/p>\n

Access the Content marketing strategy guide<\/a><\/p>\n <\/div>\n <\/div>\n

The answer \u2013 don't forget content assets that are central to every content marketing strategy these days. Without wasting time, let\u2019s cut to the chase and take a look at seven such assets.<\/p>\n

1. Long-form content<\/h3>\n

Long-form content is content that has meat to it. It is one of the better ways of attracting return traffic, being found on brand searches and improving user engagement metrics. It\u2019s the kind of content that offers answers to the questions your target audiences are asking, and these answers are granular, they dig deep. It is also the kind of content that your target audience will enjoy reading and is worth their time because they are getting great value out of it, in the form of actionable information.<\/p>\n

WordStream<\/a> is a master at publishing long-form content. But, so are other brands:<\/p>\n

\"The<\/p>\n

The Red Bulletin, from Red Bull, is using storytelling to tell long-form inspirational stories about people from across the world.<\/p>\n

\"Women<\/p>\n

Netflix is doing it too. While the above article was a detailed post on the women\u2019s prison system, it was a content marketing tactic to promote its show - Orange is the New Black.<\/p>\n

The next time you are going through your favorite online magazines, news publishing sites or blogs, check whether the long-form content you are reading is sponsored by a particular brand. There is a very good chance that it is\u00a0because long-form content performs better<\/a>.<\/p>\n

There are companies out there who are betting big<\/a> on long-form content for driving business growth.\u00a0 If your content marketing strategy isn\u2019t using this particular content asset, it will lose out. Make sure that doesn\u2019t happen.<\/p>\n

2. Whitepapers<\/h3>\n

Whitepapers are a\u00a0great idea, irrespective of whether you are a products or services company. This asset is an effective way of showcasing your knowledge of your niche.<\/p>\n

For example, if you're a digital marketing company, a whitepaper on \u2018The Top 10 Digital Marketing Trends of 2019 and How Your Business can Implement Them\u2019 or \u2018Digital Marketing for B2B Businesses\u2019 are just some of the many topics you can write a whitepaper on.<\/p>\n

If you are a products company, identify the challenges\/questions\/needs\/demands your target consumers have in your domain, and create a whitepaper that provides an ideal answer to these. The key here is not to be focused on sales and create content that acts as a solutions provider.<\/p>\n

One of the biggest benefits of a whitepaper is that it can be used as a gated asset, which will help you build an email list. You can also create a campaign around your whitepaper to attract traffic to your site. Its potential can be leveraged in many different ways to generate leads, boost reputation (especially on social media) and enhance domain authority.<\/p>\n

3. Videos<\/h3>\n

Irrespective of whether you are B2B or B2C business, you must use video marketing in your content marketing strategy. According to a recent Cisco study<\/a>, there will be a four-fold increase in internet video traffic from 2017 to 2022.\u00a0 The same study says that by 2021, 82% of global consumer internet traffic will be from videos. Also, according to a HubSpot survey<\/a>, consumers like to see more videos from the brands they support.<\/p>\n

These are just some of the many amazing statistics that underline the importance of videos in today\u2019s content marketing. The different types of videos you can create include:<\/p>\n