{"id":1366,"count":19,"description":"<h2>The latest research in trends and innovations to shape your digital marketing plans for 2018<\/h2>\r\nThe Smart Insights' team follow the latest trends closely to help show the opportunities for innovating your marketing techniques. This is our round-up of our most popular articles on digital marketing trends 2018. Our most popular article is Dave Chaffey's\u00a0<a href=\"http:\/\/www.smartinsights.com\/digital-marketing-strategy\/10-marketing-trends\/\">10 digital marketing trends to act on for 2018<\/a>\u00a0and we also recommend our <a href=\"http:\/\/www.smartinsights.com\/guides\/digital-marketing-megatrends\/\">FREE guide on Digital Marketing <\/a>Megatrends.\r\n<h3>What are the most popular digital marketing techniques?<\/h3>\r\nIf you look at the 14 themes in Dave's article that we covered last year, none of these top-level marketing techniques are especially new, so it's difficult to describe them as new trends or innovations. However, techniques like Big Data and analytics, Content Marketing and Email\/Marketing Automation have continued to grow in importance and will be used by many businesses. We have also <a href=\"http:\/\/www.smartinsights.com\/tag\/machine-learning-for-marketing\/\">added machine learning marketing as a new trend<\/a>","link":"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/","name":"Digital Marketing Trends 2018","slug":"digital-marketing-trends-2018","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Marketing Trends 2018 | Smart Insights - Digital marketing advice<\/title>\n<meta name=\"description\" content=\"The latest expert advice on digital marketing trends 2018 that will affect your marketing strategy, including SEO, Social and Email marketing trends\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Trends 2018 | Smart Insights - Digital marketing advice\" \/>\n<meta property=\"og:description\" content=\"The latest expert advice on digital marketing trends 2018 that will affect your marketing strategy, including SEO, Social and Email marketing trends\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/\",\"url\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/\",\"name\":\"Digital Marketing Trends 2018 | Smart Insights - Digital marketing advice\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"description\":\"The latest expert advice on digital marketing trends 2018 that will affect your marketing strategy, including SEO, Social and Email marketing trends\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/tag\/digital-marketing-trends-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing Trends 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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