![\"Pride](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/06\/pride-over-pinkwashing-research-550x550.jpg\")
<\/p>\nWelcome to our weekly rundown of the week's biggest news stories in what has been another busy week in the world of digital.<\/p>\n
First up, we\u2019ll be looking at research carried out last month that has shed new light on the way LGBTQ+ advertising is perceived, principally among members of the community themselves.<\/p>\n
Facebook has also announced plans to develop its own cryptocurrency in what could cause some serious tremors throughout the global banking system.<\/p>\n
Head of Instagram, Adam Mosseri, has also declared that bullying is not an issue that the Facebook-owned platform will be able to tackle alone.<\/p>\n
If you\u2019ve been keeping up with all of the events at Cannes Lions this week, you'll know that some of the world\u2019s biggest brands and advertisers have come together to form the Global Alliance for Responsible Media.<\/p>\n
Finally, also announced in Cannes, the World Federation of Advertisers is launching the 'Voice Coalition' - another sign of the increasing role of voice-activation.<\/p>\n
A new research study conducted by Karmaram and GAY TIMES, \u201cPride over pinkwashing\u201d, has given the marketing world a wake-up call when it comes to representation of the LGBTQ+ community in advertising.<\/p>\n
<\/p>\n
Among its key findings, \u201cPride over pinkwashing\u201d draws advertisers\u2019 attention to the fact that while many brands embrace the rainbow flag as part of their Pride Month campaigning, their actions need to do far more to reflect their support of the Pride movement.<\/p>\n
The key findings were as follows:<\/p>\n
Aside from representing the diversity that must now be addressed in all forms of advertising, these figures show advertisers that they still need to do much more.<\/p>\n
72% of the community who are supposed to be represented and recognized by Pride advertising feel that their representation is \u201ctokenistic\u201d.<\/p>\n
The \u201cslacktivism\u201d of some brands is now being called out. It has become far too easy for brands to align themselves with the movement around this time of year but show little to no engagement with the cause for the other 11 months of the year.<\/p>\n
This research illustrates that if, in your advertising, you are going to harness the message of inclusivity that is the very essence of the Pride movement, make sure that your company\u2019s actions, policies and values follow suit.<\/p>\n
Libra, a global cryptocurrency set to launch in 2020, was announced this week by Facebook.<\/p>\n
This announcement is likely to terrify many consumers and excite others: Facebook, a company that has been consistently hounded for its approach to data security, is to take on the global banking system.<\/p>\n
There are many features to the cryptocurrency, however, which quash certain concerns borne out of Facebook\u2019s previous misdemeanors:<\/p>\n