{"id":140972,"date":"2019-07-11T15:20:56","date_gmt":"2019-07-11T14:20:56","guid":{"rendered":"https:\/\/www.smartinsights.com\/?post_type=guides&#038;p=140972"},"modified":"2024-07-08T15:18:06","modified_gmt":"2024-07-08T14:18:06","slug":"segmentation-and-targeting-workbook-template","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/","title":{"rendered":"Segmentation and targeting workbook template"},"content":{"rendered":"<h3>How will this segmentation and targeting workbook template help me and my business?<\/h3>\n<p>One of the greatest benefits of digital marketing for businesses is the potential it offers marketers to deliver relevance. To improve the response of communications and gain better ROI, \u201crelevance, relevance, relevance!\u201d should be the mantra of marketers. Targeting options are available both through free, organic channels like email marketing and search engine optimization (via content marketing), but particularly through paid channels which use biddable media like Google Ads (including YouTube), and social media ad options including Facebook, Instagram, and LinkedIn.<\/p>\n<p>However, using online targeting techniques is easier said than done because of the sheer number of targeting methods available to increase relevance, engagement, and response. That\u2019s where this targeting workbook template comes in. It will help you complete a strategic review of your digital targeting techniques across paid, owned, and earned media.<\/p>\n<p>Conducting a strategic audit is an essential part of a strategic approach to digital marketing. Completing the audit in this workbook will help make sure you\u2019re not missing out on opportunities to increase relevance and response by creating a planned approach to testing new techniques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How will this segmentation and targeting workbook template help me and my business? One of the greatest benefits of digital marketing for businesses is the potential it offers marketers to deliver relevance. To improve the response of communications and gain &hellip;..<\/p>\n","protected":false},"featured_media":140976,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-140972","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentation and targeting workbook template | Smart Insights<\/title>\n<meta name=\"description\" content=\"Complete a strategic review of your digital targeting techniques across paid, owned, and earned media with our segmentation and targeting workbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation and targeting workbook template | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Complete a strategic review of your digital targeting techniques across paid, owned, and earned media with our segmentation and targeting workbook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-08T14:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/segmentation-and-targeting-workbook-template-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/\",\"name\":\"Segmentation and targeting workbook template | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/segmentation-and-targeting-workbook-template-cover.jpg\",\"datePublished\":\"2019-07-11T14:20:56+00:00\",\"dateModified\":\"2024-07-08T14:18:06+00:00\",\"description\":\"Complete a strategic review of your digital targeting techniques across paid, owned, and earned media with our segmentation and targeting workbook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/segmentation-and-targeting-workbook-template-cover.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2019\/07\/segmentation-and-targeting-workbook-template-cover.jpg\",\"width\":595,\"height\":839},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/segmentation-and-targeting-workbook-template\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Segmentation and targeting workbook template\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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