{"id":141183,"date":"2020-07-20T14:53:00","date_gmt":"2020-07-20T13:53:00","guid":{"rendered":"https:\/\/www.smartinsights.com\/?p=141183"},"modified":"2020-07-20T14:52:07","modified_gmt":"2020-07-20T13:52:07","slug":"10-kpis-track-seo-performance-drive-results","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/search-engine-optimisation-seo\/10-kpis-track-seo-performance-drive-results\/","title":{"rendered":"10 KPIs to track your SEO performance and drive better results"},"content":{"rendered":"

Monitoring the right KPIs is the best way to avoid spending time and money on something that isn\u2019t driving the expected profit<\/h2>\n

Is your SEO strategy effective enough? How can you ensure your efforts drive tangible results? What can you do to develop your website performance?<\/p>\n

Tracking the right performance metrics, you\u2019ll be able to answer all these questions.<\/p>\n

KPIs work as a control system that lets you identify which tactics work and which don\u2019t. What\u2019s most important, monitoring the right KPIs is the best way to avoid spending time and money on something that isn\u2019t driving the expected profit.<\/p>\n

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\n \n Big book of marketing KPI benchmarks 2025 edition\n <\/a>\n <\/div>\n
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Read our Business Membership resource \u2013 Big book of marketing KPI benchmarks<\/strong><\/p>\n

This handy guide will help you improve your return on marketing by applying thoughtful, targeted benchmarks and forecasting to your day-to-day marketing activities.<\/p>\n

Access the Big book of marketing KPI benchmarks 2025 edition<\/a><\/p>\n <\/div>\n <\/div>\n

In this article, I\u2019ll highlight 10 critical indicators marketers should pay attention to.<\/p>\n

1. Organic traffic<\/h3>\n

This KPI measures how many visitors come to your website from organic search results.<\/p>\n

It\u2019s one of the most important metrics to consider, as its growth denotes you reached the main SEO objective: growing the number of people seeing and visiting your website.<\/p>\n

If you work with Google Analytics (and you definitely should), you can easily track daily searches in your site traffic. Go to the \u2018Audience > Overview\u2019 report, click on the \u2018Add Segment,\u2019 and select the \u2018Organic Traffic\u2019 filed.<\/p>\n

\"Organic<\/p>\n

In the resulting report, you can see how the number of organic sessions changes in time and discover how it correlates with the total sessions.<\/p>\n

2. Search rankings<\/h3>\n

It\u2019s not a secret the higher your website ranks for the relevant keywords, the better.<\/p>\n

Search rankings are a crucial KPI because it directly correlates with your SEO success. Once you get the higher search positions, you\u2019re about to reach the other objectives such as traffic, leads, and conversions.<\/p>\n

It\u2019s also important to track your rankings for the right keywords<\/em>. So, if your website \u2018Jeans\u2019 section ranks in first place for the \u2018black and white vertical striped skinny jeans<\/a> for women\u2019 query, your site traffic won\u2019t improve significantly.<\/p>\n

You can monitor how your search positions for the target keywords are changing with such tools as Serpstat<\/a> or Ahrefs<\/a>. All you need to do is to enter your domain, select the type of SERP (you need organic results), import the list of keywords, and start rank tracking.<\/p>\n

\"Search<\/p>\n

The reports will provide you with the data on your current positions and how they were changing. Moreover, you can also select competitors\u2019 domains and get reports on their rankings for the tracked keywords.<\/p>\n

3. Search visibility<\/h3>\n

Search engine visibility indicates how often your domain is shown in search results for the keywords it\u2019s ranking for.<\/p>\n

Tracking search visibility, you can see the positive dynamics even before your site starts attracting visitors. This score can be a key driver for all your SEO-based activity. Search engine visibility score is extremely useful if you want to monitor the early results of website optimization.<\/p>\n

To track the visibility dynamics, you can go with Google Search Console<\/a>:<\/p>\n

\"Search<\/p>\n

In the Performance<\/em> report, you\u2019ll see the Total impressions<\/em> score. Every time a user comes to the search results page that contains your URL, an impression is recorded.<\/p>\n

4. Links<\/h3>\n

Links should always be considered as a key SEO metric for content marketers and SEO experts. Backlinks are among the most important factors behind the rankings now. It means that your SEO strategy should be revolving around acquiring links.<\/p>\n

So, the more links you earn, the better, right? Not exactly. Gaining low-quality links, you will not only fail to improve your site authority but even hurt your website rankings.<\/p>\n

To ensure you\u2019re building a quality link profile, it\u2019s essential to track its quality score. You\u2019ll need one of the backlink analysis tools for this purpose. Among the ones I would recommend you are:<\/p>\n