This week's roundup is a mixed bag full of important developments from across the marketing spectrum.<\/p>\n
First up, we'll take a look at the ads which have taken the prized accolade of being the first to fall foul of the UK Advertising Standards Authority's new, and much stricter, rules around gender stereotyping.<\/p>\n
Facebook's efforts to clamp down on dangerous, inappropriate and offensive content is also showing little sign of slowing, but recent announcements have done little to reduce the pressure on the firm.<\/p>\n
We're also looking at an interesting study for search marketers, as Q2 saw more than 50% of Google searches start and end without a click-through, making it the first-ever quarter in which the majority of Google searches were \"zero-click\".<\/p>\n
Last but not least, we'll be exploring the trend of increasing considerations for 'brand safety', including how this issue is proving difficult both to define and manage.<\/p>\n
Gender stereotyping has been normalized through advertising for decades, but we might have reached a turning point\u2026<\/p>\n
Two new ads have been the first to fall foul of strict new rules imposed by the UK\u2019s Advertising Standards Authority (ASA). Philadelphia and VW\u2019s recent video ads are the first to be banned under the new rules.<\/p>\n