Organic search is still one of the most cost-effective digital marketing techniques according to our research. So, it's important to regularly review which of the keywords people search for in Google are driving visits to different landing pages on your site and which aren't... Plus, it's useful to report on your ranking position in the Search Engine Results Pages (SERPs), particularly on Google.<\/p>\n
There are many paid tools for SEO reporting, but for understanding which keywords are driving traffic to different sections of the site - and from different countries - the free insight from Google's Search Console (GSC) is the best option in our opinion.<\/p>\n
GSC is a really useful tool for SEO specialists, but it's a little clunky and needs experience to use, given the many options available. This means it isn't as suitable for regular monthly reporting.<\/p>\n
Our Google SERPs analyzer dashboard provides an alternative visualization and analysis tool to Google's GSC using the same data source. It's built in Google's free Looker Studio<\/em> reporting tool, so you can share great-looking, useful manager's reports in your business or with your clients.<\/p>\n We have customized a single page report in Looker with 3 charts, 2 tables and 4 analysis selections to make it suitable for these SEO reporting and improvement use-cases:<\/p>\n