I\u2019ll now review the main trends that will affect marketing as I see them as we enter 2025, prompted in part by the announcement of Gemini 2.0 by Google<\/a> at the end of last year which showcased some jaw-dropping improvements we'll see below.<\/p>\n I think it\u2019s generally understood that despite Google investing in AI research and development of Large Language Models (LLMs) for well over a decade it was superseded by OpenAI when it launched ChatGPT and after its code red announcement it has been working hard to fight back and now may be clawing it's way back into the lead.<\/p>\n This is illustrated by the latest AI Chatbot Arena benchmark<\/a> - which is an open platform for crowdsourced AI benchmarking, developed by researchers at UC Berkeley and LMArena. With over 1,000,000 user votes, the platform ranks the best LLM and AI chatbots.<\/p>\n You can see that the leading models are now from Google according to this ranking and that, from a practical point-of-view, many AI influencers are raving about the power of Google\u2019s AI Studio<\/a> coupled with Gemini. This enables conversational dialogue with the AI and discussion to improve results from what\u2019s shared on screen such as a web page, email or spreadsheet.<\/p>\n Here\u2019s one marketing-led example which shows the value of this combination, particularly if you are in a marketing team of one who needs advice from and to bounce ideas off the AI - in this case about improving a landing page.<\/p>\n Other videos, such as those in our new premium member module on using AI Studio show how to use these for spreadsheet analysis and learning.<\/p>\n![\"\"](\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2025\/01\/AI-Arena.png\")
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