{"id":17140,"date":"2012-09-13T14:58:52","date_gmt":"2012-09-13T13:58:52","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=17140"},"modified":"2024-08-14T15:02:16","modified_gmt":"2024-08-14T14:02:16","slug":"digital-marketing-team-structure","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/","title":{"rendered":"Digital marketing team structure"},"content":{"rendered":"<div id=\"product-benefits\" class=\"product-info\">\n<h3>How will this digital marketing team structure template help me?<\/h3>\n<p>We\u2019re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organization. This will naturally depend on the type of business in question, and its size, but there are some common activities that need to be managed.<\/p>\n<p>The aim of this template is for you can compare these structures to your current situation to help plan future changes.<\/p>\n<p>We have included example, \u2018model\u2019 structures, based on company and team size and explain the role of a Digital Centre of Excellence (DCoE).<\/p>\n<h3>What does the guide cover?<\/h3>\n<ul>\n<li>Options for structuring a digital team in companies of different sizes<\/li>\n<li>25 digital marketing activities or key roles (job titles) needed to manage digital marketing including a digital marketing centre of excellence<\/li>\n<li>Separate medium and large-size e-commerce team structures<\/li>\n<li>Structures for large international marketing and multi-brand teams<\/li>\n<li>Marketing team structures for different types of business including SMB, Global B2B Brands, and E-commerce<\/li>\n<li>Broad competences for digital marketing team members<\/li>\n<li>UK Salary ranges for different marketing levels<\/li>\n<\/ul>\n<\/div>\n<div id=\"product-includes\" class=\"product-info\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this digital marketing team structure template help me? We\u2019re often asked what the ideal digital marketing team looks like and how it integrates with the broader marketing organization. This will naturally depend on the type of business in &hellip;..<\/p>\n","protected":false},"featured_media":129342,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-17140","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital marketing team structure | Smart Insights<\/title>\n<meta name=\"description\" content=\"Benchmark your current digital marketing team structures to better plan future business and personnel growth with Smart Insights template.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital marketing team structure | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Benchmark your current digital marketing team structures to better plan future business and personnel growth with Smart Insights template.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T14:02:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"595\" \/>\n\t<meta property=\"og:image:height\" content=\"839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\",\"name\":\"Digital marketing team structure | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"datePublished\":\"2012-09-13T13:58:52+00:00\",\"dateModified\":\"2024-08-14T14:02:16+00:00\",\"description\":\"Benchmark your current digital marketing team structures to better plan future business and personnel growth with Smart Insights template.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/09\/digital-marketing-team-structure.jpg\",\"width\":595,\"height\":839,\"caption\":\"digital-marketing-team-structure\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-marketing-team-structure\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital marketing team structure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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