{"id":19486,"date":"2012-12-05T08:13:35","date_gmt":"2012-12-05T08:13:35","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=19486"},"modified":"2013-12-02T11:20:24","modified_gmt":"2013-12-02T11:20:24","slug":"digital-marketing-trends-2013","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/digital-marketing-trends-2013\/","title":{"rendered":"Digital marketing trends"},"content":{"rendered":"

Trends in marketing with the best potential for commercial growth<\/h2>\n

Update<\/em>: My review of 22 Digital Marketing Trends 2014<\/a><\/p>\n

Throughout the year I\u2019m asked about What\u2019s New, What\u2019s Hot and What\u2019s Next. This is one of the reasons why we\u2019ve created the [What\u2019s New in Marketing\"<\/a> updates, to give a monthly summary to help people working in marketing and using digital technologies see the latest developments which really matter. So much of what\u2019s discussed daily in digital marketing is useful or interesting, but just noise.<\/p>\n

In this review I will focus on the major trends which we think will be significant in 2013. What\u2019s \"significant\u2019? These are marketing activities where we expect to see the most increased investment and focus in 2013. The activities will gain the funding since they will have the biggest impact in creating additional leads and sales and strengthening brands. It doesn\u2019t focus on the latest new Ecommerce technologies and marketing techniques, I will create an additional post on this.<\/p>\n

Poll - what do you rate as the most important digital marketing trends<\/h3>\n

In this review I picked out what I saw as the major trends in marketing activities and asked readers to vote on what they saw as important. These are the results:<\/p>\n

\"Trends<\/a><\/p>\n

The trends are listed in the poll in alphabetical order, with my list later in this post in order of how I see popularity. It will be interesting to see how they compare. I have put my eight trends in order of current interest in marketing based on marketers I\u2019ve spoken to while at conferences, workshops or when consulting. I have spoken at three mobile marketing conferences in the Autumn, so that skews it a bit, but does indicate the interest.<\/p>\n

1. Mobile marketing<\/h3>\n

The importance of mobile marketing varies dramatically by sector. It\u2019s incredibly important to sales in some consumer markets where there is a sweet spot of mobile use to sales. In other types of business, the proportions of tablet and smartphone access are lower, less than 10% in some cases, but they\u2019re only heading in one direction. The debate continues as to whether mobile access will exceed desktop by 2014 or 2015 (see our mobile statistics post<\/a> for the latest). See the latest Mary Meeker review at the end of this post for more on trends in mobile adoption.<\/p>\n

\"\"<\/a><\/p>\n

The examples from the start of this presentation like Betfair, Autoglass and Dominos show the impact mobile commerce is having already.<\/p>\n