{"id":28237,"date":"2013-07-18T08:47:22","date_gmt":"2013-07-18T07:47:22","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=28237"},"modified":"2019-09-18T10:27:12","modified_gmt":"2019-09-18T09:27:12","slug":"customer-experience-management-cxm","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/","title":{"rendered":"Customer Experience management (CXM)"},"content":{"rendered":"<p>CXM makes providing a great service to the individual customer across different touchpoints central to a company's ethos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CXM makes providing a great service to the individual customer across different touchpoints central to a company&#8217;s ethos.<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4445,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-28237","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience management (CXM) | Smart Insights<\/title>\n<meta name=\"description\" content=\"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience management (CXM) | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T09:27:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/\",\"url\":\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/\",\"name\":\"Customer Experience management (CXM) | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2013-07-18T07:47:22+00:00\",\"dateModified\":\"2019-09-18T09:27:12+00:00\",\"description\":\"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User experience UX\",\"item\":\"https:\/\/www.smartinsights.com\/user-experience\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Customer Experience management (CXM)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Customer Experience management (CXM) | Smart Insights","description":"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/","og_locale":"en_US","og_type":"article","og_title":"Customer Experience management (CXM) | Smart Insights","og_description":"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.","og_url":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2019-09-18T09:27:12+00:00","twitter_card":"summary_large_image","twitter_site":"@smartinsights","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/","url":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/","name":"Customer Experience management (CXM) | Smart Insights","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"datePublished":"2013-07-18T07:47:22+00:00","dateModified":"2019-09-18T09:27:12+00:00","description":"Customer experience management ensures you deliver the optimal experience to every customer across all touch points. Learn more with our hub page.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/user-experience\/customer-experience-management-cxm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"User experience UX","item":"https:\/\/www.smartinsights.com\/user-experience\/"},{"@type":"ListItem","position":3,"name":"Customer Experience management (CXM)"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing &gt; The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/28237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/comments?post=28237"}],"version-history":[{"count":1,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/28237\/revisions"}],"predecessor-version":[{"id":28238,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/28237\/revisions\/28238"}],"up":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/pages\/4445"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=28237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}