{"id":35568,"date":"2014-03-24T12:15:32","date_gmt":"2014-03-24T12:15:32","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=35568"},"modified":"2024-08-16T11:43:40","modified_gmt":"2024-08-16T10:43:40","slug":"managing-content-marketing-checklist","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/","title":{"rendered":"Content marketing playbook"},"content":{"rendered":"<div id=\"product-benefits\">\n<h3>How will this content marketing playbook help me and my business?<\/h3>\n<p>Now that most marketers appreciate that content marketing is at the heart of digital marketing, it's becoming more difficult to make your content marketing effective. Competing in content marketing needs an approach where you work to a plan to develop more engaging content than your competitors and work hard to continuously improve this.<\/p>\n<p>This playbook provides a checklist for content marketers and managers to use to quickly review their content marketing. It covers the main activities that need to be managed to drive success with content marketing. The checklist contains useful links through to more detailed Smart Insights member resources explaining each approach in more detail.<\/p>\n<p>It is structured around our RACE Growth System OSA process, helping you identify your:<\/p>\n<ul>\n<li><strong>Opportunity<\/strong>. Review your current use of content marketing and set goals.<\/li>\n<li><strong>Strategy<\/strong>. Creating a content marketing strategy.<\/li>\n<li><strong>Action<\/strong>. Schedule creation and distribution of content.<\/li>\n<\/ul>\n<h3>What is a marketing playbook?<\/h3>\n<div class=\"page\" title=\"Page 2\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>A marketing playbook defines the types of communications, best practices and optimization techniques that should be used to maximize return-on-investment for different marketing objectives. They are designed to help you prioritize where you need to focus your efforts, with quick links to relevant resources to help you in each area.<\/p>\n<div class=\"page\" title=\"Page 3\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Playbooks help a business make the most of today\u2019s marketing opportunities by approaching each communication channel in the most effective way, by considering:<\/p>\n<ol>\n<li>Investment priorities and best practices for communications<\/li>\n<li>Audience media use<\/li>\n<li>Communications orchestration<\/li>\n<li>Goal setting and measurement<\/li>\n<li>Integration of activities<\/li>\n<li>Marketing technology and data<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"product-includes\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How will this content marketing playbook help me and my business? Now that most marketers appreciate that content marketing is at the heart of digital marketing, it&#8217;s becoming more difficult to make your content marketing effective. Competing in content marketing &hellip;..<\/p>\n","protected":false},"featured_media":163138,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-35568","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Playbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Learn what needs to go into your content marketing strategy and how to optimize your content tactics with Smart Insights handy checklist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Playbook | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Learn what needs to go into your content marketing strategy and how to optimize your content tactics with Smart Insights handy checklist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T10:43:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1126\" \/>\n\t<meta property=\"og:image:height\" content=\"1584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\",\"name\":\"Content Marketing Playbook | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"datePublished\":\"2014-03-24T12:15:32+00:00\",\"dateModified\":\"2024-08-16T10:43:40+00:00\",\"description\":\"Learn what needs to go into your content marketing strategy and how to optimize your content tactics with Smart Insights handy checklist.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2014\/03\/Screen-Shot-2022-05-03-at-17.06.06.png\",\"width\":1126,\"height\":1584,\"caption\":\"Content marketing playbook cover image\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/managing-content-marketing-checklist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Content marketing playbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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