{"id":35937,"date":"2014-04-02T08:01:55","date_gmt":"2014-04-02T07:01:55","guid":{"rendered":"http:\/\/www.smartinsights.com\/?page_id=35937"},"modified":"2019-09-05T10:09:59","modified_gmt":"2019-09-05T09:09:59","slug":"real-time-marketing-online-pr","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/online-pr\/real-time-marketing-online-pr\/","title":{"rendered":"Real-time marketing"},"content":{"rendered":"

Real-time marketing is marketing that links into current events that are relevant to an audience in order to engage them with a brand. Today social media means that brands that can tap into current consumer interest in a topic have the opportunity to reach a large audience rapidly, potentially at a lower cost than broadcast advertising.<\/p>\n

What is real-time marketing?<\/h3>\n

The term was defined by PR specialist David Meerman Scott who defines real-time marketing<\/a> as<\/p>\n

\"Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It\u2019s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it\u2019s when businesses see an opportunity and are the first to act on it<\/em>\".<\/p><\/blockquote>\n

Newsjacking is a related approach where brands seek to inject their\u00a0ideas into a breaking news story to generate media coverage and social media sharing.<\/p>\n

Real-time marketing is also used as a term to describe providing contextual relevance in online communications through web and email personalisation. But it's most commonly used in reference to online PR.<\/p>\n","protected":false},"excerpt":{"rendered":"

Real-time marketing is marketing that links into current events that are relevant to an audience in order to engage them with a brand. Today social media means that brands that can tap into current consumer interest in a topic have …..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4353,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-35937","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nReal-time marketing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Real-time marketing is marketing that links into current events that are relevant to an audience in order to engage them with a brand. 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