{"id":41297,"date":"2014-10-28T08:30:12","date_gmt":"2014-10-28T08:30:12","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=41297"},"modified":"2014-10-28T08:30:33","modified_gmt":"2014-10-28T08:30:33","slug":"boost-lead-generation-visitor-tracking","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/customer-engagement\/customer-engagement-analytics\/boost-lead-generation-visitor-tracking\/","title":{"rendered":"How to boost lead generation using visitor tracking – a case study"},"content":{"rendered":"

How I boosted my lead generation with\u00a0visitor tracking software, in conjunction with\u00a0blogging, pay per click, email and social media outreach.<\/h2>\n

When you\u2019re growing an audience, and converting website visitors into customers, you need a watertight marketing funnel<\/a>. <\/span><\/p>\n

The sad truth is that most of us convert less than 5 per cent of our website visitors into contacts, meaning that more than 95% of visitors leave our sites, potentially never to be seen again.<\/span><\/p>\n

So what steps can we take to improve our website marketing, tighten up our funnel, and generate more leads from what we have already? <\/span><\/em><\/p>\n

I faced this challenge earlier this year, and have written this post to share my experience with you.\u00a0<\/span><\/p>\n

My website was only four months old, so I had insufficient visitor data in Analytics,\u00a0and\u00a0I was up against a tight deadline.\u00a0<\/span>My challenge was that I needed to generate more leads, more quickly from my website, and boost participation at a paid event I was running\u00a0just 6 weeks later. I was already doing a mixture of outbound and inbound marketing, including Pay Per Click (PPC), Blogging, email and social media\u00a0marketing.<\/p>\n

Here is what I had to work with:<\/p>\n