{"id":4213,"date":"2011-02-08T19:06:07","date_gmt":"2011-02-08T19:06:07","guid":{"rendered":"http:\/\/si.first10.co.uk\/"},"modified":"2019-09-05T09:00:34","modified_gmt":"2019-09-05T08:00:34","slug":"paid-search-strategy","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/paid-search-marketing-ppc\/paid-search-strategy\/","title":{"rendered":"Paid search strategy"},"content":{"rendered":"<p>You're paying for every click so you have to invest in what gives you the best return. This is paid search strategy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re paying for every click so you have to invest in what gives you the best return. 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