{"id":46040,"date":"2015-03-11T12:15:00","date_gmt":"2015-03-11T12:15:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=46040"},"modified":"2015-03-11T09:06:58","modified_gmt":"2015-03-11T09:06:58","slug":"state-mobile-marketing-2015","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/state-mobile-marketing-2015\/","title":{"rendered":"State of Mobile Marketing 2015 [#DigitalInsights]"},"content":{"rendered":"

How smartphones are being used in the United States for shopping and travel purchases<\/h2>\n

Emarketer's\u00a0research\u00a0focused on\u00a0US shopper behaviour to understand how American companies can target the mobile shopper. Emarketer estimates that there are now over 145 million shoppers using their smartphones, an increase of 23 million since 2013.<\/p>\n

However, it's interesting that they predict that this year only 1.6% of USA sales will be taken via a mobile, as it's a big influence in the lead to purchase decision-making process rather than a device for purchasing a product\/service. Similar shopping habits to the UK where shoppers are inclined to use their mobile for researching products through the latest boom in showrooming<\/a> and webrooming\u00a0as 33% of Americans are showrooming on their devices.<\/p>\n

The graph below from their report shows where consumers are using their mobile app when it comes to purchase, with the biggest increase in lifestyle and shopping.<\/p>\n

\"Mobile<\/p>\n

Even though shoppers are purchasing in-store, consumers are becoming reliant on their devices and retailers are embracing this. It's predicted that mcommerce sales will continue to grow over the next 5 years as shown below.<\/p>\n

\"US<\/p>\n

The report shares statistics, interviews and trends for mcommerce mainly in the USA and their findings include:<\/p>\n