{"id":47577,"date":"2015-04-16T20:17:22","date_gmt":"2015-04-16T19:17:22","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=47577"},"modified":"2025-08-14T11:03:40","modified_gmt":"2025-08-14T10:03:40","slug":"b2b-inbound-marketing-workbook","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/","title":{"rendered":"B2B inbound marketing workbook"},"content":{"rendered":"
\n

How will this B2B inbound marketing workbook help me and my business?<\/h3>\n

Inbound Marketing, and the closely related technique of content marketing, are an essential part of supporting the B2B marketing and sales funnel. \u00a0We all know we should be practicing inbound marketing, we are all most likely doing it already, but you may not have a clearly defined plan from top to bottom.<\/p>\n

The aim of this workbook is to provide B2B marketers with a framework to structure your inbound and content marketing campaign plans based on a series of tasks, with easy to follow advice and editable templates.<\/p>\n

What does the B2B inbound marketing workbook cover?<\/h3>\n

The workbook is structured around a series of seven tasks or steps that are activities to work on to create and implement a B2B Inbound or Content Marketing Plan.<\/p>\n

The templates have been created with a B2B focus but can still be used for B2C marketers.<\/p>\n

To make it easier for you to apply these templates, each one is worked through with an example. The examples are for a fictitious company - \u201cLuxury London Events<\/em>\u201d - a London-based venue looking to sell its event spaces to the corporate market: meeting rooms, conferences and events. There is also a blank template for each of the 7 tasks so you can edit them for your own business, either in a Word or Excel format.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How will this B2B inbound marketing workbook help me and my business? Inbound Marketing, and the closely related technique of content marketing, are an essential part of supporting the B2B marketing and sales funnel. \u00a0We all know we should be …..<\/p>\n","protected":false},"featured_media":168946,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-47577","guides","type-guides","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nB2B inbound marketing workbook | Smart Insights<\/title>\n<meta name=\"description\" content=\"Create more effective marketing strategies by fully structuring your inbound marketing and content marketing plans using our workbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/b2b-inbound-marketing-workbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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