{"id":5419,"date":"2011-04-03T13:45:25","date_gmt":"2011-04-03T13:45:25","guid":{"rendered":"http:\/\/v2.smartinsights.com\/?page_id=5419"},"modified":"2019-09-18T08:39:13","modified_gmt":"2019-09-18T07:39:13","slug":"mobile-marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/","title":{"rendered":"Mobile marketing strategy"},"content":{"rendered":"<p>With mobile marketing, we have to be careful we don't make the same mistakes with broader digital strategy, like 'backing the wrong horse' or failing to set our aims and prioritise on the propositions that work best for the business and customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With mobile marketing, we have to be careful we don&#8217;t make the same mistakes with broader digital strategy, like &#8216;backing the wrong horse&#8217; or failing to set our aims and prioritise on the propositions that work best for the business &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":4344,"menu_order":0,"comment_status":"open","ping_status":"open","template":"page-tactic.php","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-5419","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile marketing strategy | Smart Insights<\/title>\n<meta name=\"description\" content=\"Mobile marketing needs to be looked at differently from other digital marketing channels, which means you need to develop a mobile marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing strategy | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Mobile marketing needs to be looked at differently from other digital marketing channels, which means you need to develop a mobile marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T07:39:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/\",\"url\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/\",\"name\":\"Mobile marketing strategy | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"datePublished\":\"2011-04-03T13:45:25+00:00\",\"dateModified\":\"2019-09-18T07:39:13+00:00\",\"description\":\"Mobile marketing needs to be looked at differently from other digital marketing channels, which means you need to develop a mobile marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mobile marketing\",\"item\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Mobile marketing strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing &gt; 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