{"id":57881,"date":"2015-09-07T08:18:06","date_gmt":"2015-09-07T07:18:06","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&p=57881"},"modified":"2025-11-19T12:06:08","modified_gmt":"2025-11-19T12:06:08","slug":"digital-branding-guide","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","title":{"rendered":"Digital branding strategy guide – 7 steps to success"},"content":{"rendered":"
\n

How will this digital branding guide help me and my business?<\/h3>\n

We believe that digital brand development doesn't get enough attention. Ultimately, competing successfully using digital marketing involves creating a more compelling brand in the eye of the consumer. But how do you develop a digital brand strategy? The fundamentals of brand-building and brand equity development are still relevant, but we need to create new forms of brand value through online content and experiences.<\/p>\n

This guide will give you guidance on how to create a digital brand communications strategy, focusing on examples of FMCG Brands, however the principles of online branding apply to other businesses too. This guide will provide you with guidance on how to develop a digital communications strategy based on PR Smith's SOSTAC(R) and Smart Insights RACE Planning Framework, complete with specific examples and advice on tactics.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How will this digital branding guide help me and my business? We believe that digital brand development doesn’t get enough attention. Ultimately, competing successfully using digital marketing involves creating a more compelling brand in the eye of the consumer. But …..<\/p>\n","protected":false},"featured_media":170171,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-57881","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-ebook"],"acf":[],"yoast_head":"\nDigital Branding Guide - Smart Insights Digital Marketing Advice<\/title>\n<meta name=\"description\" content=\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Branding Guide - Smart Insights Digital Marketing Advice\" \/>\n<meta property=\"og:description\" content=\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T12:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2480\" \/>\n\t<meta property=\"og:image:height\" content=\"3508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\",\"url\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\",\"name\":\"Digital Branding Guide - Smart Insights Digital Marketing Advice\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png\",\"datePublished\":\"2015-09-07T07:18:06+00:00\",\"dateModified\":\"2025-11-19T12:06:08+00:00\",\"description\":\"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage\",\"url\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png\",\"contentUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png\",\"width\":2480,\"height\":3508,\"caption\":\"Smart Insights 7 steps to digital branding guide cover\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.smartinsights.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guides\",\"item\":\"https:\/\/www.smartinsights.com\/guides\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital branding strategy guide – 7 steps to success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.smartinsights.com\/#website\",\"url\":\"https:\/\/www.smartinsights.com\/\",\"name\":\"Smart Insights\",\"description\":\"Digital Marketing > The Marketing Strategy Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.smartinsights.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Branding Guide - Smart Insights Digital Marketing Advice","description":"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","og_locale":"en_US","og_type":"article","og_title":"Digital Branding Guide - Smart Insights Digital Marketing Advice","og_description":"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.","og_url":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","og_site_name":"Smart Insights","article_publisher":"https:\/\/www.facebook.com\/smartinsights","article_modified_time":"2025-11-19T12:06:08+00:00","og_image":[{"width":2480,"height":3508,"url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@smartinsights","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","url":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/","name":"Digital Branding Guide - Smart Insights Digital Marketing Advice","isPartOf":{"@id":"https:\/\/www.smartinsights.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage"},"image":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png","datePublished":"2015-09-07T07:18:06+00:00","dateModified":"2025-11-19T12:06:08+00:00","description":"In our digital branding guide, learn seven steps to creating a digital communications brand strategy for FMCG brands.","breadcrumb":{"@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#primaryimage","url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png","contentUrl":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2015\/09\/digi-branding-cover.png","width":2480,"height":3508,"caption":"Smart Insights 7 steps to digital branding guide cover"},{"@type":"BreadcrumbList","@id":"https:\/\/www.smartinsights.com\/guides\/digital-branding-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.smartinsights.com\/"},{"@type":"ListItem","position":2,"name":"Guides","item":"https:\/\/www.smartinsights.com\/guides\/"},{"@type":"ListItem","position":3,"name":"Digital branding strategy guide – 7 steps to success"}]},{"@type":"WebSite","@id":"https:\/\/www.smartinsights.com\/#website","url":"https:\/\/www.smartinsights.com\/","name":"Smart Insights","description":"Digital Marketing > The Marketing Strategy Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.smartinsights.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/57881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides"}],"about":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/types\/guides"}],"version-history":[{"count":7,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/57881\/revisions"}],"predecessor-version":[{"id":170172,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/guides\/57881\/revisions\/170172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media\/170171"}],"wp:attachment":[{"href":"https:\/\/www.smartinsights.com\/wp-json\/wp\/v2\/media?parent=57881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}