{"id":6007,"date":"2014-07-29T11:15:01","date_gmt":"2014-07-29T10:15:01","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=4169"},"modified":"2014-07-29T05:51:56","modified_gmt":"2014-07-29T04:51:56","slug":"best-iphoneipad-apps-for-marketing","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/mobile-marketing\/app-marketing\/best-iphoneipad-apps-for-marketing\/","title":{"rendered":"15 of the Best Mobile Apps for Marketers"},"content":{"rendered":"

Mobile apps to manage your digital marketing life<\/h2>\n

\"Mobile<\/p>\n

The modern marketer can reap massive benefits from the mobile app revolution.\u00a0 Useful marketing software is becoming increasingly available in app form, making tools and data readily available on the go.\u00a0 From uploading blog posts to tracking campaign metrics, apps allow marketers to access information at their fingertips quickly and conveniently.<\/p>\n

But of all the apps available, which are the best for the marketer, and particularly the digital marketer?\u00a0 I\u2019ve put together a list of the apps I find most useful, both to keep up-to-date personally, but also to manage company social network activity.<\/p>\n

The Best Social Media Management Apps<\/h2>\n
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\"Hootsuite\"<\/p>\n

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Founded back in 2008, Hootsuite <\/strong>is a popular social media dashboard that enables you to post, monitor and measure your social media sites. Hootsuite gives you instant and convenient access to all of your social media channels as well as providing analytics to help you best increase your following and traffic.<\/p>\n

Hootsuite is available to download on iOS<\/a> and Android<\/a> devices.<\/p>\n<\/div>\n<\/div>\n

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\"Buffer\"<\/p>\n

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Hot on the heels of Hootsuite, Buffer <\/strong>allows you to manage and monitor your main social media accounts at once.\u00a0 Instantly schedule content for your Twitter, Facebook and LinkedIn accounts and analyse statistics on how your posts perform.\u00a0 Set your own updating schedule for each account and create buffering patterns for different times throughout the week according to audience.<\/p>\n

Buffer is available to download on iOS<\/a> and Android<\/a> devices.<\/p>\n<\/div>\n<\/div>\n

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\"Nimble\"<\/p>\n

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Recently rated one of the top CRM platforms on G2 Crowd, Nimble <\/strong>was created to help professionals build better online relationships amid all the multi-channel noise that can deafen consumers.\u00a0 Nimble allows users to track and engage relationships by unifying contact information, social media profiles of important connections and online conversations in one location, simplifying digital communication.<\/p>\n

Nimble is currently available to download on iOS from Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

Best RSS News Reader<\/h2>\n
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\"Feedly\"<\/p>\n

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Feedly: Blogs, RSS News Reader <\/strong>is a website aggregator that enables you to access information from all of your favourite sites and blogs in one place.\u00a0 All tailored content is delivered directly to your smartphone or tablet allowing you to catch up with a wealth of websites quickly and conveniently.<\/p>\n

Feedly offers a variety of helpful features, including a \u2018Popular\u2019 section at the top of each feed to ensure that certain content isn\u2019t overlooked as well as a Custom Sharing preference which allows pro members to send articles straight to their chosen clipper.<\/p>\n

Other useful RSS apps include Reeder and The Early Edition 2.<\/p>\n

Feedly can be downloaded on both Android<\/a> and iOS<\/a>.<\/p>\n<\/div>\n<\/div>\n

The Official Facebook App<\/h2>\n
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\"Facebook<\/p>\n

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The official Facebook<\/strong> app is the long reigning, most downloaded social networking app on both Android and iOS.\u00a0 Geared toward giving users the same experience of using Facebook on their mobile devices as on the website, the Facebook app makes it easy to stay connected and share information with colleagues on portable devices.\u00a0 This is a handy app if you\u2019re using Facebook as one of your main social media channels for your business as you can share status updates and content with your followers on the move.<\/p>\n

The Facebook app is available to download on both iOS<\/a> and Android<\/a>.<\/p>\n

Twitter<\/a> and Google +<\/a> also have their own social media apps.<\/p>\n<\/div>\n<\/div>\n

Best Blogging Apps<\/h2>\n

 <\/p>\n

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\"Wordpress-icon\"<\/a>WordPress<\/strong> is the most popular blogging tool for personal and business use.\u00a0With its easy to use apps, you can update your blog via\u00a0smartphone or tablet, upload and edit posts as well as manage user comments on the move. \u00a0Wordpress\u00a0can be downloaded from the\u00a0App Store<\/a>\u00a0or\u00a0Google Play<\/a>.<\/p>\n<\/div>\n

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\"Blogger\"<\/p>\n

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Blogger<\/strong>, one of the original blogging tools, but less in vogue today\u00a0\u00a0makes blogging on the go simple. \u00a0Update your blog from your smartphone or tablet, upload and edit posts as well as manage user comments on the move.\u00a0 Uploading photos from your device is easy and location services allow geo tags to share your location. \u00a0Blogger can be downloaded from the App Store<\/a>\u00a0or Google Play<\/a>.<\/p>\n<\/div>\n<\/div>\n

The Official LinkedIn App<\/h2>\n
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\"LinkedIn\"<\/p>\n

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The LinkedIn<\/strong> app gives you a useful communication tool that will keep you up to speed with your professional network.\u00a0 Stay up to date with your LinkedIn connections; follow industry influencers to receive regular insights and professional content and search for fellow LinkedIn users, companies and groups and access your LinkedIn messages.<\/p>\n

LinkedIn is an effective platform for maintaining professional relationships and posting content, such as recent blog posts, that draws attention towards your business or service. \u00a0The app is available to download on both iOS<\/a> and Android<\/a>.<\/p>\n<\/div>\n<\/div>\n

Best Apps for Keeping Up With Digital Developments<\/h2>\n
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\"Mashable\"<\/p>\n

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Mashable <\/strong>delivers the latest news on technology, apps, mobile information, social networking and general internet-related news.\u00a0 Multiple tabs allow you to see a complete breakdown of channels that you can search by category, tag or by author.<\/p>\n

The app alerts users to the most read pieces and works across smartphones and tablets, adapting the content to the size of the device.\u00a0 The articles have a simple, clean layout and are easy to read and navigate.\u00a0 If you click on an external link within a selected article, the link will open in the app\u2019s own browser, allowing you to go right back to your original article without leaving the app.<\/p>\n

Mashable is a must-have for those who want in on the industry news before it breaks, to stay ahead of developments and never be left in the dark. \u00a0It is available for download from Google Play<\/a> and the Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

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\"TED<\/p>\n

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The TED <\/strong>app presents talks from some of the world\u2019s most fascinating people: education radicals, tech geniuses, medical mavericks, business gurus and music legends.\u00a0 There are more than 1,700 TEDTalk videos that are updated on a weekly basis and delivered in high or low res formats based on your network connectivity.\u00a0 You can set up your own playlist to watch later, even when you don\u2019t have data or WiFi access.\u00a0 The entire TEDTalks library is at your fingertips that you can sort by recent or popular.\u00a0 Find something by tags, themes, or related talks.<\/p>\n

With this free app, videos are optimised for viewing on your iPhone or iPad and are categorised to make searching for your next inspirational presentation that much easier.\u00a0 As an added feature you have the option to share your favourite talks with friends.<\/p>\n

TED is available for download from Google Play<\/a> and Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

Best Digital Marketing Reference Apps<\/h2>\n
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\"Quora\"<\/p>\n

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Quora <\/strong>is a great platform for marketers looking for information from reliable sources.\u00a0 Users can ask a question and get real answers from people in the know as well as the option to post blogs.\u00a0 The app invites users to aid each other by contributing and sharing their own knowledge.<\/p>\n

You can download Quora on Android<\/a> and iOS<\/a>.<\/p>\n<\/div>\n<\/div>\n

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\"Quick<\/p>\n

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Quick Win Digital Marketing Lite <\/strong>is a useful app that provides answers to the top 100 digital marketing questions.\u00a0 Based on the book by Annmarie Hanlon and Joanna Atkins, the app is designed in five sections so you can dip in and out seeking answers to questions as they arise:<\/p>\n

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  • Digital Essentials, an introduction to digital marketing techniques and tools (Twitter, Facebook, LinkedIn, etc.) and how your business can use them<\/li>\n
  • Digital Toolbox, practical advice on how to d specific things using digital applications<\/li>\n
  • Digital Marketing, how you can use digital marketing techniques and tools to promote your business\/products\/services<\/li>\n
  • Branding Online, a critical topic for all businesses of all sizes<\/li>\n
  • Managing, Measuring and Money Making online, where it all comes together.<\/li>\n<\/ul>\n

    Quick Win Digital Marketing Lite is available for download from Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

     <\/p>\n

    Best Project File Sharing Apps<\/h2>\n
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    \"DropBox\"<\/p>\n

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    DropBox <\/strong>allows you to store, sync and share folders online on a straightforward interface.\u00a0 Use the DropBox app to store photos, videos and documents and access them anytime and anywhere with an internet connection.<\/p>\n

    You have the option to share DropBox files with colleagues and other contacts, allowing file sharing for remote marketing teams. \u00a0DropBox is available for download on both Google Play<\/a> and Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

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    \"Google<\/p>\n

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    Many digital marketing agencies now use Google Drive <\/strong>in place of DropBox.\u00a0 Like DropBox, you can sync Google Drive with your phone and you can share documents with colleagues.\u00a0 The app gives you access to all your files on any mobile device as well as being able to invite others to view, edits or comment on any of your stored files.<\/p>\n

    DropBox and Google Drive are available to download from both Google Play<\/a> and Apple App Store<\/a>.<\/p>\n<\/div>\n<\/div>\n

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    \"EverNote\"<\/p>\n

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    Evernote <\/strong>is a digital notebook with a difference.\u00a0 Not only can you instantly capture notes, they immediately sync with all of your devices making sure no matter which one you pick up you\u2019re immediately accessing the latest version. Use Evernote to write notes, capture photos and documents and share notes and notebooks across a variety of devices.\u00a0 A very useful tool for keeping your To Do list close to hand and for sharing notes with your team without having to repeatedly save and share updated versions. \u00a0You can download Evernote on both Android<\/a> and iOS<\/a>.<\/p>\n<\/div>\n<\/div>\n

    Best Analytics Apps<\/h2>\n
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    \"AnalyticsPro2\"<\/p>\n

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    AnalyticsPro 2 <\/strong>allows you to view 61 reports organised into eight sections: Summary, Visitors, Traffic Sources, Content, Goals, E-Commerce, App Tracking and Social.\u00a0 Optimized for the iPhone and iPad, you can authenticate the app to access more than one Google account and effortlessly switch between them.\u00a0 Reports can then be emailed as a PDF file and the app allows you to export data to a Text file.\u00a0 Use AnalyticsPro 2 to identify trends and get the most out of Google Analytics on the go.<\/p>\n

    AnalyticsPro 2 is available to download for \u00a34.99 on iOS<\/a> from Apple App Store.<\/p>\n

    Earlier this year Google launched the official Google Analytics app<\/a>, allowing you to access all web and app data on the move. \u00a0 The app is now available to download from both Google Play<\/a> and App Store<\/a>.<\/p>\n

    This list of apps is not conclusive and we would love to hear which apps you find useful when it comes to running your day-to-day digital life.\u00a0 Please post any apps or links below and make sure to take part in our poll!<\/p>\n<\/div>\n<\/div>\n