{"id":6070,"date":"2011-05-17T09:15:59","date_gmt":"2011-05-17T09:15:59","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=5280"},"modified":"2013-06-06T13:51:27","modified_gmt":"2013-06-06T12:51:27","slug":"google-tools-you-may-not-know-about","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/","title":{"rendered":"Google Tools you may not know about"},"content":{"rendered":"<p>Google has updated two of it's main sources. I thought I'd alert readers to them since I often find that people reach for their pens to make a note of these on training courses.<\/p>\n<h3>Google Agency Toolkit<\/h3>\n<p>Many readers will know the many great tools Google provide to encourage marketers to spend more with advertisers. The ones we've written about before and recommend are most useful are:<\/p>\n<ul>\n<li><a href=\"https:\/\/adwords.google.co.uk\/select\/KeywordToolExternal\">The Google Keyword Tool<\/a> - for seeing the number of searches on a topic<\/li>\n<li>Google Keyword Planner - a new tool supplementing the keyword tool<\/li>\n<li>Google Ad Preview tool - shows marketplace players in different countries<\/li>\n<li><a href=\"http:\/\/www.google.com\/insights\/search\/#\">Google Trends<\/a>\u00a0- for spotting search trends by country<\/li>\n<li><a href=\"http:\/\/www.google.com\/adplanner\/\">Google Ad Planner<\/a> - for finding site popularity and audience composition for media sites\/publishers<\/li>\n<\/ul>\n<p>But I find many don't know about the Google Agency Toolkit which groups these together and provides many others - <a href=\"http:\/\/www.google.com\/ads\/agency\/toolkit.html\">check it out!<\/a><\/p>\n<p><a href=\"http:\/\/v2.smartinsights.com\/digital-marketing-strategy-guide\/attachment\/5281-revision\/\" rel=\"attachment wp-att-5282\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-5282\" title=\"Google Agency Tookit\" alt=\"\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Google-Agency-Tookit-600x581.png\" width=\"600\" height=\"581\" \/><\/a><!--more--><\/p>\n<h3>Google Think Insights<\/h3>\n<p>Launched in May 2011, <a href=\"http:\/\/www.thinkwithgoogle.com\/insights\/\">Google Think Insights<\/a> collects research studies about display ad and search marketing effectiveness. sources are broken down by country. More data is available for the US, but there is some non-US data you can use to support your arguments or for writing that next report.\u00a0Good idea that - calling it \"insights\"!<\/p>\n<p><a href=\"http:\/\/v2.smartinsights.com\/?attachment_id=5281\" rel=\"attachment wp-att-5281\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-5281\" title=\"Google Think Insights\" alt=\"\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Google-Think-Insights-600x628.png\" width=\"600\" height=\"628\" \/><\/a><\/p>\n<h3>Think Quarterly<\/h3>\n<p>Finally, continuing the Thoughtful theme, Google has <a href=\"http:\/\/thinkquarterly.co.uk\/\">Think Quarterly<\/a>. \u00a0This is an online magazine summarising trends and case studies. Less valuable than the other tools probably, but could be worth a browse when your own with a mobile - there's a mobile version.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has updated two of it&#8217;s main sources. I thought I&#8217;d alert readers to them since I often find that people reach for their pens to make a note of these on training courses. Google Agency Toolkit Many readers will &hellip;..<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[463,131],"tags":[],"class_list":["post-6070","post","type-post","status-publish","format-standard","hentry","category-google-marketing","category-marketplace-analysis","srace-reach","advicetype-digital-marketing-software-reviews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tools you may not know about | Smart Insights<\/title>\n<meta name=\"description\" content=\"Google Tools you may not know about Google has updated two of it&#039;s main sources. I thought I&#039;d alert readers to them since I often find that people reach for their pens to make a note of.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tools you may not know about | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Google Tools you may not know about Google has updated two of it&#039;s main sources. I thought I&#039;d alert readers to them since I often find that people reach for their pens to make a note of.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-17T09:15:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-06T12:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Google-Agency-Tookit-600x581.png\" \/>\n<meta name=\"author\" content=\"Dave Chaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dave Chaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/\",\"url\":\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/\",\"name\":\"Google Tools you may not know about | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/marketplace-analysis\/google-tools-you-may-not-know-about\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2011\/05\/Google-Agency-Tookit-600x581.png\",\"datePublished\":\"2011-05-17T09:15:59+00:00\",\"dateModified\":\"2013-06-06T12:51:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/74a42fdad62aae408107024fc3c01cb7\"},\"description\":\"Google Tools you may not know about Google has updated two of it's main sources. 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