{"id":73559,"date":"2018-04-09T09:00:00","date_gmt":"2018-04-09T08:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=73559"},"modified":"2018-04-09T10:35:02","modified_gmt":"2018-04-09T09:35:02","slug":"persuasion-marketing-create-personas-better-engage-audience","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/persuasion-marketing\/marketing-personas\/persuasion-marketing-create-personas-better-engage-audience\/","title":{"rendered":"Persuasion Marketing: How to Create Personas to Better Engage Your Audience"},"content":{"rendered":"

Improve audience understanding for more persuasive marketing campaigns in four steps<\/span><\/h2>\n

Gone are the days of randomly placing keywords and ranking for any term we liked. Today\u2019s savvy marketer recognizes that in order to succeed in the Google search results, and more widely online, we need to forget old-school techniques of trying to appeal to the search giants and focus instead on our end user.<\/span><\/p>\n

Customer personas<\/a> are a powerful marketing tool which enables us to better articulate our audience\u2019s needs and complexities in a usable manner. Here, I\u2019ll explain how to create useful marketing personas<\/a> to guide your marketing strategy.<\/span><\/p>\n

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\n \n Persona research guide\n <\/a>\n <\/div>\n
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Download Expert Member resource \u2013 Persona research guide<\/strong><\/p>\n

This guide will help you build personas using the most appropriate research techniques. The research doesn't need to be lengthy or costly, as this guide explains.<\/p>\n

Access the Persona research guide<\/a><\/p>\n <\/div>\n <\/div><\/span><\/p>\n

Back to basics: audience demographics<\/span><\/h3>\n

The first step to better understanding your audience is to extract basic demographical information. There are various ways to do this.<\/span><\/p>\n

Ask your client\/team<\/h4>\n

The first place to look for audience information is your client (if you work in an agency) or your team (if you work in house).<\/span><\/p>\n

Gather your marketing team, your sales team, your customer service team and ask them:<\/span><\/p>\n