{"id":75995,"date":"2016-11-30T11:00:00","date_gmt":"2016-11-30T11:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=75995"},"modified":"2019-10-17T12:43:52","modified_gmt":"2019-10-17T11:43:52","slug":"boosting-travel-sales-virtual-reality","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/user-experience\/boosting-travel-sales-virtual-reality\/","title":{"rendered":"Boosting travel sales with virtual reality"},"content":{"rendered":"<h2>Virgin Holidays Case Study: How to use virtual reality to show off your product<\/h2>\n<p>Particularly relevant for <a href=\"http:\/\/www.smartinsights.com\/guides\/travel-ecommerce-marketing-trends-2016-2017\/\">travel retailers<\/a>, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it's the best new technology for the sector since the jet engine! This first example shows how can now take your customers under the sea, to the top of mountains and onto the sunniest of beaches without them having to leave the branch, as this 360\u00b0\u00a0video from Qantas shows.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lJype_TafRk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>The Virgin Reality initiative<\/h3>\n<p>Many travel brands have started experimenting with using VR to let customers 'try before they buy', and have done so by creating 360\u00b0 videos which viewers can pan around. We've got to admit, they're pretty darn cool, and a lot of fun. But technically, they aren't virtual reality.\u00a0\u00a0Virtual reality means being able to look around the virtual world like it really is reality, that means an immersive experience, not panning around with a mouse.<\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href=''>\n                  <img src='' alt=''>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Access Expert Business Member resource \u2013 Travel Trends Guide<\/strong><\/p>\n                    <p>The travel sector is forever adapting and with our travel trends guide you\u2019ll discover case studies, examples and techniques which can help you keep up.<\/p>\n                    <p>Access the <a target='_blank' href=''><\/a><\/p>\n                <\/div>\n            <\/div>\n<p>To achieve that kind of experience, you need a VR headset. But, for now, only a certain special breed of gaming nerds actually own VR headsets like <a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/examples-marketing-facebooks-oculus-rift\/\">Facebook's Oculus rift<\/a>, so how do you use VR now?<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zO25lYHfDxw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h4>How they did it:<\/h4>\n<p>Virgin Holidays decided they'd use VR\u00a0in store by providing their own headsets working with Google Cardboard technology. To capture the 3D video needed to create the immersive VR experience, Virgin took a special 360 rig and GoPro cameras to a Virgin resort\u00a0in Mexico. They walked along cliffs, went into hotels, sat on beaches and swam with Dolphins to capture the whole range of experience on offer.<\/p>\n<p>They also didn't overlook something that it's easy to forget when creating 360 video: the Sound. If you're going to create a truly immersive experience that really captures what it's like to be at the destination, the video isn't enough. You need to let your audience hear as well as see. So the team also captured ambient sound from all the locations, so customers in store could really feel they like they were actually at the destinations.<\/p>\n<h4>The results:<\/h4>\n<p>Customers were really impressed with the VR experience on offer in Virgin Holidays stores, and responded by increasing their propensity to buy. Although they haven't given exact figures, Virgin said the results were 'phenomenal'. They also said that not only did sales rise across the board, but sales of trips to the particular resort showcased by the VR technology rose significantly.<\/p>\n<p>So for any travel marketers thinking about using VR, the results are clear. It's a great way to excite your customers and get them to open their customers. I predict VR for the travel sector will quickly transition from being exciting and new to being and\u00a0industry standard.<\/p>\n<p>Virgin\u00a0has found the technology so successful that it's now gone on to produce a new series of 360 videos, this time featuring Branson kite surfing, lemurs and a zip line!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6pZGtnmh59Q?list=PL3qdTvKtioVYx-QimudzHQ2Y5KF2-tYOM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class='postauthor si-guide-block'>\n                <div class='col-md-2 col-sm-12 si-icon-holder'>\n                    <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/'>\n                  <img src='https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/marketing-tech-and-innovation-106x150.jpg' alt='Marketing technology and media innovation guide'>\n                    <\/a>\n                <\/div>\n                <div class='col-md-10 col-sm-12'>\n                    <p><strong>Access Expert Business Member resource \u2013 Marketing Technology and Innovation Guide <\/strong><\/p>\n                    <p>This guide details how to assess the key upcoming technologies that will affect your business, and analysises 6 key technologies in depth. Providing real world case studies to show how the technologies can be implemented by businesses today.<\/p>\n                    <p>Access the <a target='_blank' href='https:\/\/www.smartinsights.com\/guides\/marketing-technology-media-innovation-guide\/'>Marketing technology and media innovation guide<\/a><\/p>\n                <\/div>\n            <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel retailers, virtual reality provides an opportunity to showcase their product in a way that was previously impossible. Perhaps it&#8217;s the best new &hellip;..<\/p>\n","protected":false},"author":137918,"featured_media":76004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[386],"tags":[1455,1307],"class_list":["post-75995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-experience","tag-case-studies","tag-marketing-using-virtual-and-augmented-reality","srace-engage","advicetype-travel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boosting travel sales with virtual reality | Smart Insights<\/title>\n<meta name=\"description\" content=\"Boosting travel sales with virtual reality Virgin Holidays Case Study: How to use virtual reality to show off your product Particularly relevant for travel 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