{"id":77167,"date":"2016-09-07T15:00:00","date_gmt":"2016-09-07T14:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=77167"},"modified":"2016-09-06T16:36:18","modified_gmt":"2016-09-06T15:36:18","slug":"millennials-mobile-shopping-habits-infographic","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/","title":{"rendered":"Millennials mobile shopping habits [Infographic]"},"content":{"rendered":"<h2>A sizeable majority of millennials shop via their phones, yet many still worry about payment security.<\/h2>\n<p>For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials\u2019 smartphone habits. 28% of Millennials in the United States indicated that they prefer shopping online using their mobile devices as opposed to computers. Millennials now make\u00a0up 26% of the total population and it is no wonder that they are influencing the online shopping trends.<\/p>\n<p>Coupofy conducted a study on more than 2000 Millennials in the USA so as to understand their mobile shopping habits. We established that 73% of the Millennials use their smartphones to find locations, 67% to play games while 59% use their mobile devices for online shopping.<\/p>\n<p>42% of the Millennials feel unsafe making online payments using their smartphones while 32% feel safe and secure about online payments.\u00a0When even the\u00a0digitally native generations worry about payment security, you know you must make sure your UX helps to calm any fears about security and privacy.<\/p>\n<p>There is so much that every online retailer needs to learn about the Millennials\u2019 mobile shopping habits. Take a look at the infographic below to get more details on the study conducted on the Millennials\u2019 smartphone habits.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/?attachment_id=77168\" rel=\"attachment wp-att-77168\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-77168\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits.jpg\" alt=\"millennials mobile shopping habits\" width=\"800\" height=\"5798\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits.jpg 800w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits-550x3986.jpg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits-768x5566.jpg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits-700x5073.jpg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/millennials-mobile-shopping-habits-55x400.jpg 55w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sizeable majority of millennials shop via their phones, yet many still worry about payment security. For any online retailer to thrive and enjoy a fair share of the market, it is imperative to understand Millennials\u2019 smartphone habits. 28% of &hellip;..<\/p>\n","protected":false},"author":137918,"featured_media":77169,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[352],"tags":[],"class_list":["post-77167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-marketing","srace-engage","advicetype-digital-marketing-statistics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Millennials mobile shopping habits [Infographic] | Smart Insights<\/title>\n<meta name=\"description\" content=\"Millennials mobile shopping habits [Infographic] A sizeable majority of millennials shop via their phones, yet many still worry about payment security. For any online retailer to thrive and enjoy a fair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials mobile shopping habits [Infographic] | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Millennials mobile shopping habits [Infographic] A sizeable majority of millennials shop via their phones, yet many still worry about payment security. For any online retailer to thrive and enjoy a fair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-07T14:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-06T15:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-23-at-10.24.45.png\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robert Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/\",\"url\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/\",\"name\":\"Millennials mobile shopping habits [Infographic] | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/mobile-marketing\/millennials-mobile-shopping-habits-infographic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-23-at-10.24.45.png\",\"datePublished\":\"2016-09-07T14:00:00+00:00\",\"dateModified\":\"2016-09-06T15:36:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/d93940884b3570ab2a03f53183c02c12\"},\"description\":\"Millennials mobile shopping habits [Infographic] A sizeable majority of millennials shop via their phones, yet many still worry about payment security. 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