{"id":81951,"date":"2016-12-16T16:00:39","date_gmt":"2016-12-16T16:00:39","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=81951"},"modified":"2016-12-16T15:41:59","modified_gmt":"2016-12-16T15:41:59","slug":"people-want-try-virtual-reality-buying","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/people-want-try-virtual-reality-buying\/","title":{"rendered":"Most people want to try Virtual Reality before buying it"},"content":{"rendered":"<h2><em>Chart of the day<\/em>: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don't care about VR at all, and many think VR is just for gamers<\/h2>\n<p>VR devices are currently too expensive according to 66% of respondents and the majority (86%) would like to try VR before buying.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-81957\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-550x337.jpeg\" alt=\"\" width=\"550\" height=\"337\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-550x337.jpeg 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-150x92.jpeg 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-768x470.jpeg 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-700x429.jpeg 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large-250x153.jpeg 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/12\/CklKgrcXEAAYadO.jpg_large.jpeg 980w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>The key findings as shown in the chart above\u00a0include:<\/p>\n<ul>\n<li>Over half have an underground of what VR is and just under half are interested in experiencing it<\/li>\n<li>6 in 10 believe VR experiences are made just for gamers<\/li>\n<li>Most find the devices are too expensive even though there are cheaper options available<\/li>\n<\/ul>\n<p>The research also found that over 6 in 10 (63%) of 16-24 year olds are positive of the technology, compared to just over 3 in 10 (33%) of those aged 55-75.<\/p>\n<p>Over half of men (55%) express an interest in VR and 4 in 10 women (40%).<\/p>\n<p>If done right, brands can use VR to reach engage audiences and give customers a whole new experience.<\/p>\n<ul>\n<li><strong>Source<\/strong>: Ipsos MORI via <a href=\"https:\/\/www.marketingweek.com\/2016\/06\/09\/consumers-are-most-drawn-to-travel-and-music-experiences-on-virtual-reality\/\">MarketingWeek\u00a0<\/a><\/li>\n<li><strong>Sample<\/strong>:\u00a01,117 UK adults aged 16 to 75<\/li>\n<\/ul>\n<p><strong>Find out more about virtual reality:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/www.smartinsights.com\/managing-digital-marketing\/managing-marketing-technology\/virtual-reality-applications-generate-35-billion-revenue-2025-chartoftheday\/\">How much Virtual Reality applications generate\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.smartinsights.com\/user-experience\/boosting-travel-sales-virtual-reality\/\">How to boost online travel sales with VR\u00a0<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 don&#8217;t care about VR at all, and many think VR is just for gamers VR devices &hellip;..<\/p>\n","protected":false},"author":202010,"featured_media":81957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[1263],"tags":[1307],"class_list":["post-81951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-managing-marketing-technology","tag-marketing-using-virtual-and-augmented-reality","srace-plan","advicetype-chart-of-the-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Most people want to try Virtual Reality before buying it | Smart Insights<\/title>\n<meta name=\"description\" content=\"Most people want to try Virtual Reality before buying it Chart of the day: In a recent study on customer sentiments on virtual reality, by Ipsos MORI, they find that over 3 in 10 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