{"id":87369,"date":"2017-05-02T10:28:19","date_gmt":"2017-05-02T09:28:19","guid":{"rendered":"http:\/\/www.smartinsights.com\/?post_type=guides&#038;p=87369"},"modified":"2025-04-16T08:31:19","modified_gmt":"2025-04-16T07:31:19","slug":"ai-machine-learning-marketing","status":"publish","type":"guides","link":"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/","title":{"rendered":"AI and Machine Learning for marketing briefing"},"content":{"rendered":"<h3>How will this guide to\u00a0Artificial Intelligence and Machine Learning help me and my business?<\/h3>\n<p>It used to be impossible for all but the largest businesses to harness Artificial Intelligence technology to their marketing.<\/p>\n<p><em>Today, every business can use Generative AI services like ChatGPT and Gemini to improve their marketing.\u00a0 Since ChatGPT launched in late 2022 we have created a suite of resources and templates to help businesses make more use of GenAI. These are signposted in our <a href=\"https:\/\/www.smartinsights.com\/learning-paths\/ai-for-marketing-learning-path\/\">AI for Marketing Learning Path<\/a> which we recommend you use for our latest practical guidance on AI governance and using AI for copywriting.<\/em><\/p>\n<p>In this, our original briefing first produced in 2017, we make recommendations on tools and Machine Learning techniques that you can apply by:<\/p>\n<ol>\n<li>Applying dedicated AI-enabled tools that use machine learning to improve return-on-investment from existing activities like advertising, email marketing and your website.<\/li>\n<li>Enabling new machine learning features on existing platforms you use such as\u00a0 Google Ads, your email platforms or content management systems.<\/li>\n<li>Configuring data-mining tools and predictive analytics tools to develop your own analysis and predictive analytics for CRM and email marketing. This requires in-house skills with knowledge of the principles of machine learning which we explain in the last section of the report.<\/li>\n<\/ol>\n<h3>Who is this guide for?<\/h3>\n<p>This guide is aimed at anyone interested or responsible for learning about the techniques and technologies using the power of AI to improve results and reduce costs in marketing including:<\/p>\n<ul>\n<li>Senior marketers including Heads and Directors of marketing and small business owners<\/li>\n<li>Marketing and digital marketing managers<\/li>\n<li>Brand innovation managers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>How will this guide to\u00a0Artificial Intelligence and Machine Learning help me and my business? It used to be impossible for all but the largest businesses to harness Artificial Intelligence technology to their marketing. Today, every business can use Generative AI &hellip;..<\/p>\n","protected":false},"featured_media":132610,"template":"","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"class_list":["post-87369","guides","type-guides","status-publish","has-post-thumbnail","hentry","guidetype-ebook"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI and Machine Learning for marketing briefing | Smart Insights<\/title>\n<meta name=\"description\" content=\"Get to grips with AI and Machine Learning to boost your business results. Our guide includes examples and strategies to help you get started.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/guides\/ai-machine-learning-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and Machine Learning for marketing briefing | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"Get to grips with AI and Machine Learning to boost your business results. 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