![\"Convert\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2016\/10\/Convert-Quarter.jpg\")
<\/a><\/p>\nKey things to consider before purchasing and using these tools:<\/h4>\n\n- If you\u2019re not asking for and responding to customer reviews, your brand is almost certainly being discussed somewhere without you.<\/li>\n
- It\u2019s far better to be part of the conversation (even if you\u2019re tackling negative issues) than to be without a voice.<\/li>\n
- Customers expect the odd bad review (there\u2019s evidence to suggest customers don\u2019t trust reviews that are all positive). It\u2019s the balance of good to bad reviews that\u2019s important.<\/li>\n
- Are you making the most of your reviews? They\u2019re powerful for SEO product listings, PPC ads and as navigational filters (i.e. ranking products using customer feedback)<\/li>\n<\/ul>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Trust-Pilot.png\")
<\/a>TrustPilot<\/h3>\nTrustPilot is a customer review platform, designed with the client and their goals in mind. Businesses can use the free account option to collect and respond to reviews, but the \u201clite\"\u00a0\u00a0account (which is paid) allows you to add it to your website.\u00a0Trustpilot focuses on transparency to ensure trust is built and retention is sustained. Achieving this by giving businesses the tools needed to collect reviews. This transparency means users trust the results,\u00a0which is good for business.<\/p>\n
Key features:<\/h4>\n\n- Customer Service is outstanding<\/li>\n
- Industry standard for features on offer Trustbox<\/li>\n
- Widgets which can be embedded on your site<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/feefo.png\")
<\/a>Feefo<\/h3>\nFeefo gives you a complete understanding of your customers\u2019 experience. It provides the ability to manage all of your consumer ratings and review them from its\u00a0dashboard. The tool offers a little more control over the feedback and reviews shown than TrustPilot. The dashboard allows you to manage who see\u2019s what and in what format, whether that be through Percentages, Star Rating, or Text. The paid service allows you to email real customers to collect authentic reviews from them.<\/p>\n
Key features:<\/h4>\n\n- Provide Google with ratings data so that product ratings show up in Google\u2019s results pages<\/li>\n
- Reports and analytics<\/li>\n
- Social sharing<\/li>\n
- Customizable rating displays<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n
YOTPO![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/YOTPO.png\")
<\/a><\/h3>\nYOTPO helps businesses generate more reviews. They claim it allows businesses collect 9x more reviews, with its Mail After Purchase (MAP) feature. The company also says that it can generate reviews from 10% of a business\u2019s customers simply with the use of data-driven, automatic emails.<\/p>\n
Yotpo tends to generate more reviews than any other \u201creview\u201d site, in part due to the incentives sent their way in the way of coupans to respond. This of course, tends to mean a slightly more favourable review, meaning you may be missing critical feedback.<\/p>\n
\n- Widgets available, which have shown to improve on-site conversion by 2.5x<\/li>\n
- Uses user generated photos to help market your business<\/li>\n
- Facebook and Twitter integrations<\/li>\n
- Reviewers are incentivized to respond<\/li>\n<\/ul>\n
![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Bazaar-Voice.png\")
<\/a>Bazaarvoice<\/h3>\nBazaarvoice, provides a good service similar to the other tools mentioned but with additional features such as an analytics plugin and the ability to create a product sampling program and community. Its price tag is a slight deterrent, however the analytics available may make it worthwhile. In addition\u00a0the ability to respond to product reviews is incredibly simpler and more efficient process.<\/p>\n
\n- Customers sent a post-interaction email, to encourage feedback<\/li>\n
- Conversion Impact Report shows your Conversion Rate<\/li>\n
- Questions & Answers section on the product detail pages gives another way to add SEO-rich content<\/li>\n<\/ul>\n
Revoo![\"\"](\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Reevoo.png\")
<\/a><\/h3>\nReevoo provide an honest, impartial and trusted review collection platform to some of the largest global brands.\u00a0Reevoo is a fairly standard review site, with easy functionality and additional data and reports which can be pulled through the simple to use dashboard. The ability to review all the user ratings and reviews from one dashboard is handy.<\/p>\n
\n- Reviews and ratings management<\/li>\n
- Customer insights<\/li>\n
- Reports and analytics<\/li>\n<\/ul>\n\n
<\/a>TrustPilot<\/h3>\nTrustPilot is a customer review platform, designed with the client and their goals in mind. Businesses can use the free account option to collect and respond to reviews, but the \u201clite\"\u00a0\u00a0account (which is paid) allows you to add it to your website.\u00a0Trustpilot focuses on transparency to ensure trust is built and retention is sustained. Achieving this by giving businesses the tools needed to collect reviews. This transparency means users trust the results,\u00a0which is good for business.<\/p>\n
Key features:<\/h4>\n\n- Customer Service is outstanding<\/li>\n
- Industry standard for features on offer Trustbox<\/li>\n
- Widgets which can be embedded on your site<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n
<\/a>Feefo<\/h3>\nFeefo gives you a complete understanding of your customers\u2019 experience. It provides the ability to manage all of your consumer ratings and review them from its\u00a0dashboard. The tool offers a little more control over the feedback and reviews shown than TrustPilot. The dashboard allows you to manage who see\u2019s what and in what format, whether that be through Percentages, Star Rating, or Text. The paid service allows you to email real customers to collect authentic reviews from them.<\/p>\n
Key features:<\/h4>\n\n- Provide Google with ratings data so that product ratings show up in Google\u2019s results pages<\/li>\n
- Reports and analytics<\/li>\n
- Social sharing<\/li>\n
- Customizable rating displays<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n
YOTPO<\/a><\/h3>\nYOTPO helps businesses generate more reviews. They claim it allows businesses collect 9x more reviews, with its Mail After Purchase (MAP) feature. The company also says that it can generate reviews from 10% of a business\u2019s customers simply with the use of data-driven, automatic emails.<\/p>\n
Yotpo tends to generate more reviews than any other \u201creview\u201d site, in part due to the incentives sent their way in the way of coupans to respond. This of course, tends to mean a slightly more favourable review, meaning you may be missing critical feedback.<\/p>\n
\n- Widgets available, which have shown to improve on-site conversion by 2.5x<\/li>\n
- Uses user generated photos to help market your business<\/li>\n
- Facebook and Twitter integrations<\/li>\n
- Reviewers are incentivized to respond<\/li>\n<\/ul>\n
<\/a>Bazaarvoice<\/h3>\nBazaarvoice, provides a good service similar to the other tools mentioned but with additional features such as an analytics plugin and the ability to create a product sampling program and community. Its price tag is a slight deterrent, however the analytics available may make it worthwhile. In addition\u00a0the ability to respond to product reviews is incredibly simpler and more efficient process.<\/p>\n
\n- Customers sent a post-interaction email, to encourage feedback<\/li>\n
- Conversion Impact Report shows your Conversion Rate<\/li>\n
- Questions & Answers section on the product detail pages gives another way to add SEO-rich content<\/li>\n<\/ul>\n
Revoo<\/a><\/h3>\nReevoo provide an honest, impartial and trusted review collection platform to some of the largest global brands.\u00a0Reevoo is a fairly standard review site, with easy functionality and additional data and reports which can be pulled through the simple to use dashboard. The ability to review all the user ratings and reviews from one dashboard is handy.<\/p>\n
\n- Reviews and ratings management<\/li>\n
- Customer insights<\/li>\n
- Reports and analytics<\/li>\n<\/ul>\n\n
- \n
- Customer Service is outstanding<\/li>\n
- Industry standard for features on offer Trustbox<\/li>\n
- Widgets which can be embedded on your site<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n<\/a>Feefo<\/h3>\n
Feefo gives you a complete understanding of your customers\u2019 experience. It provides the ability to manage all of your consumer ratings and review them from its\u00a0dashboard. The tool offers a little more control over the feedback and reviews shown than TrustPilot. The dashboard allows you to manage who see\u2019s what and in what format, whether that be through Percentages, Star Rating, or Text. The paid service allows you to email real customers to collect authentic reviews from them.<\/p>\n
Key features:<\/h4>\n
- \n
- Provide Google with ratings data so that product ratings show up in Google\u2019s results pages<\/li>\n
- Reports and analytics<\/li>\n
- Social sharing<\/li>\n
- Customizable rating displays<\/li>\n
- Ratings can be pulled through by Google for any PPC campaigns<\/li>\n<\/ul>\n
YOTPO
<\/a><\/h3>\nYOTPO helps businesses generate more reviews. They claim it allows businesses collect 9x more reviews, with its Mail After Purchase (MAP) feature. The company also says that it can generate reviews from 10% of a business\u2019s customers simply with the use of data-driven, automatic emails.<\/p>\n
Yotpo tends to generate more reviews than any other \u201creview\u201d site, in part due to the incentives sent their way in the way of coupans to respond. This of course, tends to mean a slightly more favourable review, meaning you may be missing critical feedback.<\/p>\n
- \n
- Widgets available, which have shown to improve on-site conversion by 2.5x<\/li>\n
- Uses user generated photos to help market your business<\/li>\n
- Facebook and Twitter integrations<\/li>\n
- Reviewers are incentivized to respond<\/li>\n<\/ul>\n<\/a>Bazaarvoice<\/h3>\n
Bazaarvoice, provides a good service similar to the other tools mentioned but with additional features such as an analytics plugin and the ability to create a product sampling program and community. Its price tag is a slight deterrent, however the analytics available may make it worthwhile. In addition\u00a0the ability to respond to product reviews is incredibly simpler and more efficient process.<\/p>\n
- \n
- Customers sent a post-interaction email, to encourage feedback<\/li>\n
- Conversion Impact Report shows your Conversion Rate<\/li>\n
- Questions & Answers section on the product detail pages gives another way to add SEO-rich content<\/li>\n<\/ul>\n
Revoo
<\/a><\/h3>\nReevoo provide an honest, impartial and trusted review collection platform to some of the largest global brands.\u00a0Reevoo is a fairly standard review site, with easy functionality and additional data and reports which can be pulled through the simple to use dashboard. The ability to review all the user ratings and reviews from one dashboard is handy.<\/p>\n
- \n
- Reviews and ratings management<\/li>\n
- Customer insights<\/li>\n
- Reports and analytics<\/li>\n<\/ul>\n\n
\n <\/a>\n <\/div>\n