{"id":89403,"date":"2017-06-02T16:00:19","date_gmt":"2017-06-02T15:00:19","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=89403"},"modified":"2017-06-02T09:05:36","modified_gmt":"2017-06-02T08:05:36","slug":"luxury-brands-embracing-influencers","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/online-pr\/influencer-marketing\/luxury-brands-embracing-influencers\/","title":{"rendered":"Luxury Brands are Embracing Influencers"},"content":{"rendered":"

Chart of the day:<\/em> 71% of luxury brands\u00a0measure influencer success through web\u00a0traffic<\/h2>\n

In recent years, using influencers to market products has become a\u00a0core part of most brands marketing strategy.\u00a0But now it has become a key strategy for some of the world's biggest luxury brands. The struggle for many luxury\u00a0brands is being able to measure their return on investment, as it\u00a0is\u00a0hard to single its success down to just one influencer\u00a0or product.<\/p>\n

One study asked both luxury and non-luxury brands\u00a0how they measure the success of a campaign where influencers have been used as part of the strategy.<\/p>\n

62% of luxury brands said that revenue generation is an important measure of success, whereas\u00a0only 44% of non-luxury brands place\u00a0value on revenue. For luxury brands 79% measure the success of influencer collaborations through web traffic generated.<\/p>\n

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Although it is difficult to fully understand what impact influencers have, brands can measure many factors as seen above. They may also want to consider metrics such as engagement rates or using tracking pixels and taking advantage of social media analysis tools.<\/p>\n