{"id":90163,"date":"2017-06-13T16:20:54","date_gmt":"2017-06-13T15:20:54","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=90163"},"modified":"2017-06-13T16:21:35","modified_gmt":"2017-06-13T15:21:35","slug":"will-key-business-success-2020","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/","title":{"rendered":"What will be key to business success in 2020?"},"content":{"rendered":"<h2><em>Chart of the day:<\/em> Data, analytics, and insight are critical to business success. Insight and data are empowering growth.<\/h2>\n<p>Marketers understand the important of data and businesses understand how data drives growth.<\/p>\n<p>The research by Mediasense, in association with Ipsos MORI and ISBA, asked respondents what factors they thought would be critical to business success in 2020. Almost 8 in 10 (78%) thought data, analytics, and insight were the most critical factor.<\/p>\n<p><a href=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-90164 size-medium\" src=\"http:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-550x462.png\" alt=\"\" width=\"550\" height=\"462\" srcset=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-550x462.png 550w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-150x126.png 150w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-768x646.png 768w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-700x588.png 700w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights-250x210.png 250w, https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights.png 885w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Content marketing was down compared with 2015 data whilst SEO was found to be one of the least critical factors, but scores for SEO were not as low as Pay per click and community management.<\/p>\n<ul>\n<li>Source: <a href=\"http:\/\/www.media-sense.com\/media2020\/\">Media2020 report\u00a0<\/a><\/li>\n<li>Sample: 250+ senior marketers<\/li>\n<li>Recommended resource:<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos &hellip;..<\/p>\n","protected":false},"author":202010,"featured_media":90164,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[928],"tags":[1090,910],"class_list":["post-90163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data-digital-marketing-platforms","tag-customer-insight","tag-data-driven-marketing","advicetype-chart-of-the-day"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What will be key to business success in 2020? | Smart Insights<\/title>\n<meta name=\"description\" content=\"What will be key to business success in 2020? Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What will be key to business success in 2020? | Smart Insights\" \/>\n<meta property=\"og:description\" content=\"What will be key to business success in 2020? Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth. Marketers understand the.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smartinsights\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-13T15:20:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-06-13T15:21:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights.png\" \/>\n\t<meta property=\"og:image:width\" content=\"885\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Robert Jones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:site\" content=\"@smartinsights\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Jones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/\",\"url\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/\",\"name\":\"What will be key to business success in 2020? | Smart Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.smartinsights.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/big-data-digital-marketing-platforms\/will-key-business-success-2020\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/06\/Data-analytics-insight-critical-marketing-business-success-smartinsights.png\",\"datePublished\":\"2017-06-13T15:20:54+00:00\",\"dateModified\":\"2017-06-13T15:21:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.smartinsights.com\/#\/schema\/person\/41e5229ea6649cccc04796562fffa683\"},\"description\":\"What will be key to business success in 2020? 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