{"id":94283,"date":"2017-09-07T09:00:00","date_gmt":"2017-09-07T08:00:00","guid":{"rendered":"http:\/\/www.smartinsights.com\/?p=94283"},"modified":"2017-09-07T14:17:36","modified_gmt":"2017-09-07T13:17:36","slug":"keeping-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.smartinsights.com\/managing-digital-marketing\/marketing-innovation\/keeping-digital-marketing\/","title":{"rendered":"Keeping up with Digital Marketing in 2017"},"content":{"rendered":"

Which tools and sites do you use to keep up with digital marketing?<\/h2>\n

The idea for our new guide for marketing agencies \u2018keeping up with digital<\/a>\u2019 came from a conversation that the Smart Insights team and I had earlier this year - around how agencies often struggle to \u2018encode\u2019 a way of refreshing their digital knowledge within the business.<\/p>\n

Agencies that I speak to or work with will often say that they know that staying on top of all the opportunities that new or evolved digital technologies, platforms, media, techniques - and more - can help them and their clients.<\/p>\n

It\u2019s a \u2019good thing\u2019 to do.<\/p>\n

But they find it hard to put a structured approach to that together. Hence the guide.<\/p>\n

As we worked on the new resource we realised that many of the most useful digital marketing sites<\/a> and tools that we recommend are also relevant for other types of marketing teams, even a 'team of one'. \u00a0So our new member resource works for other types of business too:<\/p>\n

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\n \n How to keep your team up to date with digital marketing\n <\/a>\n <\/div>\n
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Download Business Member Resource \u2013 How to keep your team up to date with digital marketing<\/strong><\/p>\n

Marketing agency consultant Mark Kelly has created this guide to help managers ensure their teams keep up-to-date with the latest in digital marketing.<\/p>\n

Access the How to keep your team up to date with digital marketing<\/a><\/p>\n <\/div>\n <\/div><\/p>\n

A structured approach to updates<\/h3>\n

I have to say straight away that I can guarantee I don\u2019t<\/em> know what the latest Facebook, Twitter, Instagram, CMS, CRM, AI, UX, CRO, AR, VR, MR (you get the point) \u2018thing\u2019 is. I would be a liar if I said I did. [Editor's note<\/em>: The\u00a0Smart Insights Digital Media cheat sheet<\/a> covers all the major updates from the main search engines and social networks]<\/p>\n

But I think I have a pretty good handle on some specific changes that have just happened \u2013 and a strong grasp of digital tech and digital marketing themes and trends and where that might be taking us, and our clients in their own marketing.<\/p>\n

That's because I have a framework set up that helps me. Without that, trying to stay on top of the latest in digital marketing can cause a sense of being overwhelmed by the tsunami of change affecting us all.<\/p>\n

The approaches in the guide come from my experience based on using that framework and from working with a range of agencies over the years and seeing how they approach this issue.<\/p>\n

I break down some ways of staying up to date with the subjects that interest you or where you that you know having a handle on will benefit your clients. Both should hopefully intersect of course.<\/p>\n

I talk about having an ethos in your agency of \u201cstaying curious and making time for learning\u201d.<\/em><\/p>\n

And \u2018making time\u2019 is a big one of course \u2013 agencies are busy, busy places! But I believe you can fit learning into individual and team schedules in a few ways, which I talk about in the guide.<\/p>\n

A big part of staying up to date is curating a range of quality information sources that will then serve you \u2013 when you need them - rather than you randomly jumping around the web.<\/p>\n

Recommended tools to stay up-to-date?<\/h3>\n

There are many great free digital marketing tools<\/a> available to help marketers, so choosing the best tools to share updates in a business can help here.<\/p>\n

The tools I explain in more detail about in the guide are those you can use to curate news and insights that are relevant for you:<\/p>\n