{"version":"1.0","provider_name":"Smart Insights","provider_url":"https:\/\/www.smartinsights.com","author_name":"Mike Berry","author_url":"https:\/\/www.smartinsights.com\/author\/mike-berry-mailgmail-com\/","title":"How to make the business case for investment in digital marketing | Smart Insights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"RV6cd8SCBE\"><a href=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/planning-budgeting\/case-investment-in-digital-marketing\/\">How to make the business case for investment in digital marketing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartinsights.com\/managing-digital-marketing\/planning-budgeting\/case-investment-in-digital-marketing\/embed\/#?secret=RV6cd8SCBE\" width=\"600\" height=\"338\" title=\"&#8220;How to make the business case for investment in digital marketing&#8221; &#8212; Smart Insights\" data-secret=\"RV6cd8SCBE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2012\/06\/business-case.jpg","thumbnail_width":400,"thumbnail_height":300,"description":"How to make the business case for investment in digital marketing Convincing \"the boss\" of the need for bigger digital marketing budgets Those of us who would describe ourselves as \u2018digital specialists\u2019 have a vested."}