{"version":"1.0","provider_name":"Smart Insights","provider_url":"https:\/\/www.smartinsights.com","author_name":"Expert commentator","author_url":"https:\/\/www.smartinsights.com\/author\/guest-expert\/","title":"TOFU > MOFU > BOFU: Mapping Buyer Persona to the Buying Cycle Content for your Content Marketing Strategy | Smart Insights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"p3i6vohzxg\"><a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/mapping-buyer-personas-buying-cycle-content-marketing-strategy\/\">TOFU > MOFU > BOFU: Mapping Buyer Persona to the Buying Cycle Content for your Content Marketing Strategy<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/mapping-buyer-personas-buying-cycle-content-marketing-strategy\/embed\/#?secret=p3i6vohzxg\" width=\"600\" height=\"338\" title=\"&#8220;TOFU &gt; MOFU &gt; BOFU: Mapping Buyer Persona to the Buying Cycle Content for your Content Marketing Strategy&#8221; &#8212; Smart Insights\" data-secret=\"p3i6vohzxg\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.smartinsights.com\/wp-content\/uploads\/2017\/01\/Top-of-funnel-strategy.png","thumbnail_width":455,"thumbnail_height":472,"description":"TOFU > MOFU > BOFU: Mapping Buyer Persona to the Buying Cycle Content for your Content Marketing Strategy How to boost the effectiveness of your content marketing with properly mapped buyer personas If you want to maximise results from your content marketing."}